Статья 'Функционирование рекламных текстов в романе А. Дёблина «Берлин. Александрплац. История Франца Биберкопфа»' - журнал 'Litera' - NotaBene.ru
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Litera
Reference:

Advertising Texts in Alfred Doblin's Novel 'Berlin Alexanderplatz'

Kolobova Kseniya Sergeevna

PhD in Philology

associate professor of the Department of Linguodidactics and Translation at Peter the Great St.Petersburg Polytechnic University

194021, Russia, Leningrad Region, Saint Petersburg, str. Politekhnicheskaya, 19, the 6th teaching block

kz28@mail.ru
Другие публикации этого автора
 

 

DOI:

10.25136/2409-8698.2017.3.23880

Review date:

14-08-2017


Publish date:

03-10-2017


Abstract: The subject of the present research is the advertising discourse texts that can be found in the novel of a German writer Alfred Doblin 'Berlin Alexanderplatz'. The author of the article gives a definition of advertising text and defines particular features of a text of this type. Keeping these features in mind, the author also analyzes texts of unartistic communication found in the novel and whether they have the features of an advertising discourse or not. The author pays special attention to the ways of inclusion of textual fragments into the narrative structure of the novel as well as functions performed by advertising inserts in a literary work. The methodological basis of the research consists of the method of contextual-interpretative analysis as well as the description method that combines a set of methods such as observation, comparison and theoretical summary of the language material analysis results. The scientific novelty of the research is caused by the fact that the author defines a corpus of advertising texts in the structure of a literary text and describes functions of 'other style' inserts and ways of their integration into a text. Texts analyzed in the research have been either ignored by researchers in relation to the aspects discussed in this article or left at the periphery. The main conclusion of this research is the extension of the framework and basis of understanding literary communication based on the analysis of German prose. 


Keywords: ways of inclusion, integration, polycode text, editing technique, artistic chronotope, advertising discourse, advertising text, factual material, city as a phenomenon, image of the city
This article written in Russian. You can find full text of article in Russian here .

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