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Specific Features of Media Texts (on the Basis of Journalistic Texts of Online Newspaper VSGUTU-Online)
Varfolomeeva Yuliya Nikolaevna

PhD in Philology

associate professor of the Department of Media Communication at East Siberia State University of Technology and Management 

670013, Russia,Republic of Buryatia, Ulan-Ude, str. Klyuchevskaya, 40V, bld. 1

Другие публикации этого автора

Lenkhoboeva Tatiana Robertovna

PhD in Philology

senior lecturer of the Department of Media Communication at East Siberia State University of Technology and Management 

670013, Russia, Republic of Buryatia, Ulan-Ude, str. Klyuchevskaya, 40V, bld. 1



The article discusses the features of journalistic texts on the Internet. The authors have actualized the phenomenon of such a media text which includes the verbal layer close to the traditional format and non-verbal layer that consists of illustrations, infographics, and audio-video materials. In the course of their research the authors have analyzed the site of the student newspaper "VSGUTU-online», its structure, design, and media texts which have been published in the student newspaper. Based on the material represented that included more than 50 articles, the authors cover such characteristics of media texts as its compositional structure, lexical and syntactic structure, availability of multimedia, interactive and hypertextual tools. When working on the article, the authors have used the methods of linguistic observation and description as well as the method of the language analysis. On the Internet media texts acquire new features and therefore becomes a 'unique phenomenon' as some researchers call it. Firstly, mediatexts consist of interchangeable layers, verbal and non-verbal. Secondly, there is an evident change in the verbal 'traditional' layer of the text, first of all, due to transformation of the textual structure which is required to become more fractured. Thirdly, a separate role is given to multimedia, interactive and hypertextual tools. 

Keywords: verbal component, composition of the text, hypertextuality, interactivity, multimedia, journalism, student media, information space, VSGUTU-online, media text



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This article written in Russian. You can find full text of article in Russian here .

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