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MAIN PAGE > Journal "Man and Culture" > Rubric "Theory and methodology of communication"
Theory and methodology of communication
Simbirtseva N.A. - Media activity as a personal quality of the postindustrial culture: on the way to solution of the problem pp. 1-8


Abstract: The subject of this research is the media activity as a personal quality of a modern man. The object of this research is the modern subject of culture as creator, as well as consumer of diversified information. The author reviews the activity of an individual as manifestation in various forms of behavior, lifestyle, and way of thinking. Special attention is given to the peculiarities of the path from adjustment to the circumstances of existence in the technogenic world till the critical understanding of reality; it requires demonstration of specific qualities and skills regarding the work with media information, represented by the content of the Internet resources, communication ties, and sociocultural practices. Media competence of a modern man is the key condition for the successful and accomplished self-realization in career, life, and creative work. The scientific novelty consists in determination of media activity as a fundamental characteristic of an individual of the postindustrial era. Familiarization with the media spaces opens opportunities for the new methods of work with information and preservation of humanistic ideologies within the sociocultural reality.
Firulina E. - Media image of Russia in a glossy magazine pp. 29-37


Abstract: The subject of this research is the media image of Russian in a glossy magazine, while the object is the photographs in the glossy magazine “Vogue”. The goal of this work is the reconstruction of Russia’s image as a polysemantic text through the retrospective of illustrations on the “Russian theme”. Russian ballet, train stations, old mansions, fur hats and coats, birchwood, kokoshnik, and other cultural elements create a distinguish artistic reality, and text created from the allusions and quotes. Meanings of the text are extended over time, acquiring the historical memory and generating the new messages. Methodological foundation of the work contains the semantic analysis, which allowed revealing the components of Russia’s image in a glossy magazine. The scientific novelty lies in the fact that the image of Russian in a glossy magazine represents a media image leaning on the well-known stereotypes, repeating storylines, themes, and details. It is noticeable that the stereotypes have not changed much throughout the fairly long history of the magazine. Basic stereotypes include the Russian winter, folklore, ballet, and space. Among the leading aspects depicting the image of Russia  in the Vogue magazine, can be highlighted the portrait images of the prominent of cultural figures, winter subject, ballet themes, temples, monasteries, folklore and “Soviet” motifs, themes of space and carnival. An important place in establishing the image of Russian in a glossy magazine belongs to the architectural landscape, mostly expressed in a Petersburg and Moscow texts. Russia’s image is created using multiple details that refer to the popular stereotypes. The image of Russia also has a feature of citationality – when the photographers refer to the historical and literary material: revolution and White movement, history of ballet, as well as characters from the compositions of L. N. Tolstoy, I. A. Bunin, B. L. Pasternak.
Trofimova G.A. - Culture TV: pluses and minuses pp. 45-57


Abstract: The subject of the cultural process always since its inception was television. It plays an important role today. Meanwhile, it seems, television itself as a cultural community must meet certain principles: to show due respect for the audience, to the country's history, traditions and customs of the people living in it.However, the cultural aspect of modern television has both positive and negative features. Their study and author has devoted his article. To implement this goal used methods of formal analysis, comparison, modeling and observation. As a result of research the author has identified the main advantages of modern television and called it the defects related to the quality of the show, the choice of subjects shows and movies, using works of literature and cinema have long since become the cultural heritage of the people.It was concluded that the need to address the shortcomings of television show. And offered as a necessary action to create a kind of respect for the interests of the Code of spectators and follow him, as well as the proper administration of the national legislation.
Sineokii O.V. - The Early Eastern European Rock Journalism as a Special Information & Cultural Channel (Modern View On the Problem) pp. 56-85


Abstract: The results of the documentary research publications about pop and rock music, performed by the authors from Eastern Europe in the period of socialism are presented in this article. The unsufficiently explored pages of history of Eastern European music journalism in the sociocultural context of the origin and evolution of rock culture are outlined. The social information and cultural communication role of rock publications of foreign authors in Russian for soviet readers is revealed. The number of publications about Eastern European pop music in the Soviet magazined during the period from 1958 to 1982 are analyzed. The author used comparative-historical and cultural methodes. The journalistic texts from newspaper and magazine soviet periodicals, as well as musical and journalistic literature of Eastern Europe are used as an empirical basis.The main conclusion is that in the times of socialism Eastern European rock journalism stood for Soviet rock fans a special information and cultural channel. The history of Eastern European rock music and the current state of the music industry in the former «socialist community» in all modern editions of Russian rock covered in a minimum volume.
Sineokii O.V. - Rock in the Soviet News Media, «Samizdat», Post-Soviet Books and Magazines (The Historical and Cultural Analysis) pp. 58-76


Abstract: The study of the regularities of reflection rock documentary information in various media sources is an actual scientific historical and cultural problem. Reflecting the history of Eastern European pop culture of the former «socialist community» in the musical literature, and the social consequences of the «digital revolution» in the field of rock journalism remain poorly understood dopolnitetelnymi sectors. The subject of this article is to construct a chronological chain of iconic publications related to foreign and domestic rock culture in the Soviet and post-Soviet (Russian and Ukrainian) printing for the purpose of cultural analysis. In the article the author reveals the unique social and informational role of «Rock Samizdat» (the first independent publications) during the socialist era. In this research was applied a number of methodological tools of the humanities (history and cultural practices). As an empirical basis are the journalistic texts of newspaper and magazine periodicals, information and reference books, books of Soviet, Russian and Ukrainian authors. «Rock Samizdat», published in the official press, and multiple document-communications in times of socialism fulfilled sotsioinformatsionnye function as elements of a special mediakulturnoy system communications.
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