Abstract: In the context of modern processes of global integration and the comprehensive strengthening of China, the desire of world culture for integration also contributes to the development of global heterogeneity, localization and the rise of national culture. The Chinese civilization is currently the only ancient civilization that has not been interrupted in its development. Throughout the history of more than five thousand years in the course of its development, Chinese civilization has been able to form a unique cultural tradition that has become a spiritual source for the Chinese people. Since China's culture is an important part of the history of world civilization, its traditional culture can be represented in various forms through various cultural media, such as modern clothing. This article examines the reflection of Chinese traditional culture manifested in modern clothing both in China and abroad, analyzes, studies, compares and summarizes the differences in the language and methods of expression of Chinese traditional culture between the West and China. In addition, this article summarizes the methodological significance of heritage and innovation in the field of the manifestation of Chinese traditional culture in modern clothing, due to which modern Chinese clothing in the international fashion system is gradually moving from the concept of "alien" to the concept of "unique".