DOI: 10.7256/2409-8744.2015.5.16316

Abstract: The subject of the present research is the socio-economic and, mostly, worldview prerequisites for a totally new society that was formed at the turn of the XXIst century - the society that is post-industrial in terms of its material resources and post-modernistic from the point of view of its cultural code. The author of the article examines the new civilization paradigm, compares it to the industrial and agricultural models, discovers and describes the main systems thereof (technosphere, sociosphere and infosphere) and underlying institutions and ideologemes. Special emphasis is made on studying a totally new, horizontal network social communication in the age of globalization, explosion of pop culture and convergence of mass media. The methodology and at the same time the novelty of the present researchis caused by the fact that based on the analysis of the rich scientific legacy, the author makes an attempt to provide a general picture of social processes and their genetic relation to preceding civilization models instead of just describing particular aspects and spheres of such processes. From a substantive point of view, the author bases his research on the classical division of the historical process into the three parts: premodernity - modernity - postmodernity; and agricultural - industrial - post-industrial civilizations. The main scientific contribution made by the author is the summary and analysis of the results of almost half of the century of researches on a new civilization paradigm. As a result of his research, the author concludes that the post-industrial information society is based on the pluralistic doctrine of post-modernistic philosophy in the form of a decentralized network structure. In such a structure the flow of information is not controllable by authoritative agencies because it is fed by a great number of various sources and the dominating user content can be spread through viruses. Economy, all markets and systems are welded into a universal supersystem and driven by the sum of hardly predictable actions of actors from all over the world. 

DOI: 10.7256/2409-8744.2015.5.15280

Abstract: The study of the regularities of reflection rock documentary information in various media sources is an actual scientific historical and cultural problem. Reflecting the history of Eastern European pop culture of the former «socialist community» in the musical literature, and the social consequences of the «digital revolution» in the field of rock journalism remain poorly understood dopolnitetelnymi sectors. The subject of this article is to construct a chronological chain of iconic publications related to foreign and domestic rock culture in the Soviet and post-Soviet (Russian and Ukrainian) printing for the purpose of cultural analysis. In the article the author reveals the unique social and informational role of «Rock Samizdat» (the first independent publications) during the socialist era. In this research was applied a number of methodological tools of the humanities (history and cultural practices). As an empirical basis are the journalistic texts of newspaper and magazine periodicals, information and reference books, books of Soviet, Russian and Ukrainian authors. «Rock Samizdat», published in the official press, and multiple document-communications in times of socialism fulfilled sotsioinformatsionnye function as elements of a special mediakulturnoy system communications.

DOI: 10.7256/2409-8744.2015.5.16553

Abstract: Nowadays we mention cross-cultural communication mostly when we speak of teaching foreign languages or a relatively recent, independent and popular science that has been created under the conditions of the multipolar academic world. However, communication between different civilizations had already existed in ancient times long before science even appeared. Noteworthy that many contemporary processes related to cross-cultural communication have historical grounds and roots in distant epochs. In his article Flerov pays special attention to historical aspects of cross-cultural communication, its contemporary issues and trends. As a research method Flerov has used the historical analysis of the phenomenon of cross-cultural communication and comparison of the most significant aspects of cross-cultural communication in the past and today. The main conclusions made by the author can be reduced to the statement that unlike in previous epochs, today there is a certain need to arrange for effective cross-cultural contacts at all levels which would be impossible without theoretical substantiation of cross-cultural communication and development of the concept of cross-cultural communication to be then applied to the practice of multicultural interaction. The novelty of the research is caused by the fact that the researcher provides a brief description of historical aspects of cross-cultural communication that are presented with reference to contemporary issues which allows to make a conclusion about historical roots of cross-cultural communication as a phenomenon and a branch of knowledge. 

DOI: 10.7256/2409-8744.2015.5.16366

Abstract: The subject of this research is social memory in the system of culture. The aim of the present study was to identify the place and role of social memory in the system of culture. This is through the solution of several problems:1. An analysis of the concept of social memory.2. The study of typology of social memory.3. The place and role of social memory in the system of culture. The paper presents an overview and analysis of the various approaches to the study of social memory. The main focus of the work done on the typology of social memory on the basis of the information approach. As the main methods of research used the method of analysis, synthesis, typology, structural-functional method, information approach, activity approach. The main conclusions of the research are:1. The study of the concept of "social memory" showed that its content differs depending on the approach used in the study.2. The use of information approach to the study of social memory as a concept and as a phenomenon allowed us to determine:social memory is the carrier of culture;- the most comprehensive typology of social memory is the typology constructed on the basis of the information approach, where it is considered as a type of social information.

DOI: 10.7256/2409-8744.2015.5.15978

Abstract: the Subject of research is the study of the role of the information space of corporate culture as a factor effectivnogo health development.This article is a continuation of studies of the problems of Informatisation of public health, published NotaBene. The author considers in detail the structural elements of the information space of the corporate culture and their role in health development. In the work special attention is paid to this element of corporate culture as an information subsystem of a person. In particular the problem of formation of information culture in the health system at the level of personnel training and retraining.As the main research methods used in the work of the analytical method, activity-based approach, information approach, typology, generalization. Research has shown that one of the problems of Informatisation of health care is the low level of information culture of the potential of medical personnel.Information space formed on the basis of the information of the