Abstract: The subject of this research is the household consumer expenditure in the context of transformation of market conjuncture due to economic and political factors. The goal of this work consists in determining and characterizing the current financial strategies of the national households. The author believes that the unresolved problem of economic growth of the Russian economy along with the absence of the effective measures on involvement of household assets into the economic process hinder the economic development of the country. Therefore, the relevance of this research is substantiated by the following observations: revaluation of savings of the population as a potential of the country’s economic growth; absence of the effective regulatory policy of the household economies; need for developing the policy aimed at ensuring households with an adequate standard of living for savings and investment, and thus, the growth of national wealth. The scientific novelty consists in gathering analytical information on interpretation of the country’s economic development from the perspective of the household incomes and expenditures as a crucial indicator of economic growth of the country. The conclusion is made that in the conditions of the decline in business activity and drop in real incomes of the Russian population overt the recent years, the consumption of durable and investment goods has reduced. The author describes the household financial strategy within the framework of the model of “delayed consumption”, as well as makes recommendations on the creation of institutional conditions for expanding financial strategies of the households.