Abstract: This article indicates the problem of the impact of scientific technical progress upon the modern development of personality and transformation of its values. For formation of the more extensive perception of the depth of human self-consciousness and strive for development, the author refers to the key stages of evolution of the notion of “personality”. The differences in approaches towards definition of personality in the Western, Eastern, and Russian civilizations are highlighted. The author determines the modern directions in understanding of personality, highlighting the most drastic and most acceptable, which contribute into mutual understanding between the people of diverse cultures. The author identifies the essence of negative influence of the modern technologies upon personality, as well as indicates the need for comprehension of the assigned problem by society. The current changes in mass consciousness and “forgetting” of the richness of human personality define the relevance and importance of the problem. In conclusion, the author suggest the possible ways and prospect for resolution of this problem.