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Publications of Manskov Sergey Anatol'evich
Modern Education, 2016-3
Semilet T.A., Vitvinchuk V.V., Manskov S.A. - Mass communication theories: the problem of systematization for didactic purposes pp. 85-93

DOI:
10.7256/2409-8736.2016.3.20263

Abstract: The subject of this research is the optimal model of systematization of the theory of mass communication. The authors analyze the existing models of systematization of theories of mass media, particularly presented in the following works from the position of their grounds and didactic optimality: “Mass Communication in Modern World: Methodology of Analysis and Practical Studies” by M. Nazarov, “Communication Theory by G. Pocheptsov, A First Look at Communication Theory” by E. Griffin, “Mass Communication and the Problem of Reality Construction: Overview of the General Theoretical Approaches” by E. Dyakova and A. Trakhtenberg, and “Mass Communication: Western Theories and Concepts” by G. Bakulev. The authors suggest their own model of systematization  of the theories of mass communication, which is based on the most essential characteristics of mass communication as the social system (theory of social essence of mass communication, theory of structure, functions and dysfunctions of mass communications, theory and concept of the effects of mass communication, theory of the normative status of mass communication processes, “new media” as a factors of transformation of the communication system, as well as their characteristics), and grouping of the theories by the principle of examination and understanding of these characteristics from the perspective of most reputable and renowned authors in communication science.  
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