Abstract: This article focuses on the following topics: informatization of social management as a large-scale social process that directly influences the development of university education in modern Russia; impact of informatization upon the formation and execution of management and educational technologies, aimed at establishing an innovative university in Russia; adaptation of information technologies and resources for the system of creative management, including the area of university education; innovative university in Russia as the university that would be characterized by implementation and use of leading information technologies, including the sphere of management. The author devises a methodological construct of research of the effects of informatization upon the social management and establishment of innovative university, within the framework of which he signifies the paradigmal goals of formation of innovative university in Russia, as well as conditions for their realization that are based on the potential of creative (creative-innovative) management. Informatization is one of the vital elements of the strategy for establishing innovative university that contribute to improvement of efficiency of its core objectives, and an intrinsic part of its subsequent transition into the model of University of the Future.