Abstract: The article considers the phenomenon of regional identity and cultural features of its formation. The key to understanding the processes of formation of different types of identities is the study of national and ethnic cultural processes. The article gives a brief analytical and critical review of scientific papers and articles by other authors on the study. Affect the aspect of influence on the formation of ethnic and cultural identity of national consciousness. Modern problems of the mechanisms of formation of regional identity and self-identity is revealed with the help of "soft power" cultural policy and "smart power" research, creative activity of actors and scientists living and working in a particular region. Through the use of such "soft power" constructed images, constants, and concepts in the cultural space through the preservation of national traditions and customs and pass them through the works of culture and art to the viewer. As one example of such a concept associated with socialization, recognition and basic sense to take the concept of "Homeland." We consider the image of homeland in the minds of residents of the Krasnoyarsk region.