Статья 'Использование имени Василия Ивановича Сурикова в конструировании положительного образа города Красноярска' - журнал 'NB: Административное право и практика администрирования' - NotaBene.ru
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The use of the name of Vasilii Ivanovich Surikov for the construction of a positive image of Krasnoyarsk

Kistova Anastasiya Viktorovna

PhD in Philosophy

associate professor of the Department of Cultural Studies at Siberian Federal University

660041, Russia, Krasnoyarsk, str. Prospect Svobodniy 79, of.  452

akistova@bk.ru
Другие публикации этого автора
 

 
Moskalyuk Marina Valentinovna

Doctor of Art History

Acting Chancellor of Krasnoyarsk State Art University

660041, Russia, Krasnoyarsk, ul. Prospekt Svobodnyi, 82a, of. 452

mawam@rambler.ru
Другие публикации этого автора
 

 
Sertakova Ekaterina Anatol'evna

PhD in Philosophy

Associate Professor at the Department of Culturology of the Siberian Federal University

660041, Russia, Krasnoyarsk, shosse Prospekt Svobodnyi, 82a, of. 452

sertakova_e@mail.ru
Другие публикации этого автора
 

 
Dvoretskaya Anna Pavlovna

PhD in History

Associate Professor at the Department of History of Russia of the Siberian State University 

660041, Russia, Krasnoyarsk, prospekt Svobodnyi, 82a, of. 452

akistova@bk.ru

DOI:

10.7256/2306-9945.2016.6.20967

Review date:

05-11-2016


Publish date:

08-01-2017


Abstract: The article considers the peculiarities of the formation of the image of V.I. Surikov as a brand figure of Krasnoyarsk. For Krasnoyarsk dwellers, the name of V.I. Surikov is the symbol of recognition, creative success and Siberian uniqueness. Owing to the creative work of the great painter, a sort of a “Surikov’s cultural nest” has formed in Krasnoyarsk. Surikov played a significant role in the formation of cultural (aesthetic) views of the local community. In the first third of the twentieth century, the signs and symbols of the hero of the place had been forming within the memorial Surikov’s tradition. The research methodology includes the popular territorial branding algorithm, aimed at the creation of sustainable positive associations, connected with the hero of the Place. The authors of the study formulate the thesis that Krasnoyarsk easily fits in the geo-cultural branding of Russia and the world. The article demonstrates, how, via the project activity of the Museum-estate of Surikov and Krasnoyarsk Art Museum, the specific regional identity, connected with the image of Surikov, is being formed. 


Keywords: cultural geography, Vasily Surikov, cultural hero, Art Museum, Krasnoyarsk, city branding, municipal practices, regional identity, construction of identity, cultural space
This article written in Russian. You can find full text of article in Russian here .

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