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MAIN PAGE > Journal "World Politics" > Rubric "International image of the state"
International image of the state
Maleev A. - National sports policy as an instrument of cultural safety provision: the international component pp. 1-8


Abstract: The research object is the policy of Russia’s cultural safety provision. The research subject is the role of the sports sphere in the provision of the country’s cultural safety. Special emphasis is put on the international component of the issue. Soft power is gaining more and more importance in the modern international arena; it consists in the country’s ability to influence international affairs without using military power or threat of it. One of the key components of soft power is cultural influence, and the international prestige in the sports sphere is one of its elements. Cultural influence, in its turn, is an essential component of the national cultural safety provision. In this paper, the author analyzes Russia’s cooperation with other countries during the 2014 Olympic games in Sochi and in Rio de Janeiro in 2016. The author analyzes the doping scandals, associated with these sports events, the work of Media during these sports events, and their political aspects. The author compares the activities of Russia and Brazil, aimed at their international image promotion during the Summer Olympic games. The theoretical base of the work includes the studies of J. Nye, A. Wendt, S. Huntington, V.V. Kochetkov, and A.V. Torkunov. The author applies the methods of sources analysis, comparative analysis, introspection, and content-analysis of the relevant documents. The author concludes that significant expenditures for the country’s sports prestige maintenance are very important for Russia’s cultural influence. The author is the first Russian scholar who considers the aspects of international cooperation in the sports sphere. The author analyzes the current and the latest developments in this sphere. 
Vedernikova M.I. - The Humanitarian Image of Russia as an Example of its “Soft Power” pp. 55-60


Abstract: The article is devoted to the humanitarian side of Russia’s image in Europe. The author emphasizes the cultural, scientific, and educational cooperation between Russia and the EU which not only has particular results, but is also the example of Russia’s “soft power” promotion. The article considers the examples of this cooperation and defines its main advantages. Special attention is paid to the explanation of the importance of cooperation with the European countries in this sphere. The research object is the image of Russia in the EU; the research subject is its humanitarian side. The research methodology is based on the comparative analysis and observation, and the methods of induction and deduction. The author considers the importance of the nation branding mechanism in the image policy of Russia. Moreover, the scientific novelty of the study lies in the attempt to divide the European population into various groups according to the criteria of loyalty towards Russia. The author emphasizes the importance of sociological and marketing research of the audience for increasing the cooperation effectiveness. 
Urazaeva N., Morozov E. - Conceptualization of the image of Russia in the German mass media: turn for the better? pp. 141-154


Abstract: The article studies the conceptualization of the image of Russia in Germany during the period of 1990 – 2016. The research object is the conceptual background of the concepts interpreting the image of Russia. The author studies the example of the “Die Zeit” newspaper. To reconstruct the image of Russia, the author analyzes such key aspects as “size”, “economics”, “democracy”, “aggression”, and “political leader”. The topicality of the study is determined by the lack of scientific works about the linguistic representation of the image of a state, which is formed by the mass media and is the subject of discussion in political science, philosophy and history. In the context of the new cold war between Russia and the West with a prominent mass-media and information component, the author believes it is important to analyze the linguistic manipulation in mass-media aimed at the formation of a definite public opinion about Russia. The author uses the statistical, descriptive, interpretative and comparative methods, the method of continuous sampling and specific sampling and complex studies, and analysis of scientific works on this topic. Based on complex and diversified analysis of materials, the authors conclude that against the background of cooperation between Russia and Germany, mass media create the negative image of Russia, to a large extent based on stereotypes, but having dynamic features. In general, in Germans’ worldview, Russia is a huge country with low-developed economy, absence of democracy, pursuing aggressive policy. The authoritativeness of Russian leaders in the country often doesn’t correlate with the attitude towards them abroad. During the period under study, the image of Russia in the German mass media has changed several times. The positive dynamics has been observed in the recent year. 
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