Статья '"Медведи в городе": визуальная эстетика городской среды Перми' - журнал 'Урбанистика' - NotaBene.ru
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Urban Studies
Reference:

“Bears in the city”: visual aesthetics of Perm’s urban environment

Dianova Yuliya Viktorovna

Educator, the department of Architecture and Engineering, Perm College of Civil Engineering

614039, Russia, Permskii krai, g. Perm', ul. Komsomol'skii Prospekt, 59

dianova.uv@gmail.com

DOI:

10.7256/2310-8673.2020.3.33515

Review date:

16-07-2020


Publish date:

23-07-2020


Abstract.

Visual image of modern Perm resembles the images of bear. Most recognized in urban environment is image of a bear in sacrificial pose (“bear-pray”). This image reflects a phenomenal “core” of Perm archaic cultures of pre-Christian time. Myths and legends about Bjarmia and Parma are currently depicted in the artistic-stylized form in the objects of Perm’s urban environment. The image of “bear-pray” is captured on the facades of public buildings, street lightening, small architectural forms. Painters, architects and designers explain their reference to this image as imposing “Perm character” to their works. At the same time, in festival movement such image of bear is overshadowed by other bear-themed compositions: polygonal “rainbow” bear of the “Great Perm” tourist brand, polygonal bear of the mega festival “Perm Period. Modern Age” in white and red colors. It is demonstrated that Perm animalistic style with its stylized images that retained semantic and symbolic features, can be viewed as the foundation for realization of the strategy of city’s geocultural branding for Perm and other cities of Ural Region. It is suggested to use art potential of animalistic style, useful for visualization of aesthetics of urban environment, through reference to the practices of arranging street space of Perm.

Keywords: polygonal bear, branding, creative action, image resources, cultural landscape, bear the symbolism, urban environment, Perm animal style, creative city, comfortable environment
This article written in Russian. You can find full text of article in Russian here .

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