Статья 'Цвет в визуальных репрезентациях пандемии коронавируса COVID-19: контент-анализ сообщений русскоязычных электронных СМИ ' - журнал 'Социодинамика' - NotaBene.ru



Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial board > Peer-review process > Peer-review in 24 hours: How do we do it? > Policy of publication. Aims & Scope. > Article retraction > Ethics > Copyright & Licensing Policy > Publication in 72 hours: How do we do it? > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy > Editorial collegium
Journals in science databases
About the Journal

Публикация за 72 часа - теперь это реальность!
При необходимости издательство предоставляет авторам услугу сверхсрочной полноценной публикации. Уже через 72 часа статья появляется в числе опубликованных на сайте издательства с DOI и номерами страниц.
По первому требованию предоставляем все подтверждающие публикацию документы!
MAIN PAGE > Back to contents

Color in visual representations of COVID-19 pandemic: content analysis of publications in the Russian-language digital mass media

Griber Yuliya Alexandrovna

Doctor of Cultural Studies

professor of the Department of Social Studies and Philosophy at Smolensk State University

214000, Russia, Smolenskaya oblast', g. Smolensk, ul. Przheval'skogo, 4

Другие публикации этого автора

Suchova Elena Evgenjevna

PhD in Sociology

Dean of the faculty of Sociology at Smolensk State University

214000, Russia, g. Smolensk, ul. Przheval'skogo, 4




Review date:


Publish date:



The goal of this article consists in presenting the results on analysis of visual representations of COVID-19 pandemic in the Russian-language digital mass media from the perspective of the functions of color, its correlation with the theme, frequency of dominant shade of images and its dynamics. Publications in the digital mass media for the period from February to May 2020 related to topic of Coronavirus became the material for this research. The time framework captured the period of 100 days, since January 31, when the first case of coronavirus was confirmed in Russia. The author applied multi-stage cluster strategy; the material was sorted into clusters using the search function by the dominant color of Google. The search was conducted by 12 key colors: 9 chromatic (red, orange, yellow, green, blue, dark blue, purple, pink, and brown), and 3 achromatic (white, grey, and black). For each main color, the research database included first 100 articles. The study was carried out using the method of content analysis. Statistical analysis demonstrated that color of the image correlates with the theme of information text, given overall assessment of the situation and its development prospects. The dominant form of visual representation of COVID-19 pandemic in the Russian-language mass media is depiction of the source of coronavirus infection, which presented in the online publications in all main colors, except two achromatic – white and grey. The dynamics of color representation of coronavirus is associated with the important events for development of the situation. Coincidence and changeability of the color image of coronavirus reflects high level of social anxiety, which is supported and aggravated by publication on the uncertain nature of the virus and course of the disease caused by it. The author sees solution of the problem in reserving the grey color common to the visual image of coronavirus. In this case, the color would correspond with the scientific reality (since there is no color without the light), and the image of coronavirus, purified from the aggressive color, would become less threatening and virulent.

Keywords: COVID-19, coronavirus, pandemic disease, electronic media, content analysis, visual culture, visual representation, color communication, color, color categorization
This article written in Russian. You can find full text of article in Russian here .

Kudryashova E. Novaya vizual'naya kul'tura v mediaprostranstve // Vek informatsii: setevoe izdanie. 2019. T. 3, № 3 (8). URL: //doi.org/10.33941/age-info.com33(8)8 (data obrashcheniya: 20.05.2020).
Beller J. Visual culture // New Dictionary of the History of Ideas / ed. by M. Cl. Horowitz. NY: Charles Scribner's Sons, 2005. URL: http://www.encyclopedia.com (data obrashcheniya: 09.06.2016).
Mirzoeff N. The Visual Culture Reader. 3rd ed. London: Routledge, 2013. 686 p.
Joffe H. The power of visual material: persuasion, emotion and identification // Diogenes. 2008. No. 55(1). P. 84–93.
Iyer A., Oldmeadow J. Picture this: emotional and political responses to photographs of the Kenneth Bigley kidnapping // European Journal of Social Psychology. 2006. No. 36(5). P. 635–647.
Seo B. K. Meta-analysis on visual persuasion – does adding images to texts influence persuasion // Athens Journal of Mass Media and Communications. 2020. No.
P. 1–14. 7.Kaspar K., Grümmer M., Kießler A., Neuß C., Schröter F. The effects of color and valence on news evaluation // International Journal of Psychology. 2017. No. 52. P. 491–498.
Gerend M. A., Sias T. Message framing and color priming: How subtle threat cues affect persuasion // Journal of Experimental Social Psychology. 2009. Vol. 45, No. 4. P. 999–1002.
Chien Y. Use of message framing and color in vaccine information to increase willingness to be vaccinated // Social Behavior and Personality: An International Journal. 2011. Vol. 39, No. 8. P. 1063–1071.
Gnambs T., Appel M., Oeberst A. Red color and risk-taking behavior in online environments // PLoS ONE. 2015. No. 10(7). e0134033.
Chaplin E. Sociology and Visual representation. London: Routledge,1994. 304 p.
Shtompka P. Vizual'naya sotsiologiya. Fotografiya kak metod issledovaniya. M.: Logos, 2007. 168 s.
Kalyukov. E. V Rossii vyyavili pervykh zarazhennykh koronavirusom iz Kitaya // RBK. 31 yanvarya 2020. URL: https://www.rbc.ru/society/31/01/2020/5e341f929a7947d43c9aa308 (data obrashcheniya: 02.05.2020).
Krippendorf K. Content Analysis. An Introduction to its Methodology. Thousand Oaks, CA: SAGE Publications, Inc., 2018. 472 p.
Berlin B., Kay P. Basic Color Terms: Their Universality and Evolution. Berkeley: University California Press, 1969. 189 p.
Siegel E. No, the COVID-19 coronavirus is not actually red // Forbes. April 15, 2020. URL: https://www.forbes.com/sites/startswithabang/2020/04/15/no-the-covid-19-coronavirus-is-not-actually-red/#e6b0b3e5cbd5 (data obrashcheniya: 20.05.2020).
Itten I. Iskusstvo tsveta. M.: Izdatel' Dmitrii Aronov, 2018. 96 s.
Solov'ev V. D., Akhtyamov R. B., Bairasheva V. R. Evolyutsiya chastotnosti tsvetonaimenovanii tsvetov // Uchenye zapiski Kazanskogo universiteta. Gumanitarnye nauki. 2011. T. 153, kn. 5. S. 102–109.
Nemcsics A., Takács J. Change in colour preference in 50 years duration and its dependence on age // Color Research and Application. 2019. Vol. 44, Issue 4. P. 622–629.
Weaving S. Scary red or icky green? We can’t say what color coronavirus is and dressing it up might feed fears // The conversation. March 30, 2020. URL: https://theconversation.com/scary-red-or-icky-green-we-cant-say-what-colour-coronavirus-is-and-dressing-it-up-might-feed-fears-134380 (data obrashcheniya: 20.05.2020).
Kuz'min V. Stavka na sovet. Pravitel'stvo usilivaet mery protiv koronavirusa // Rossiiskaya gazeta. Federal'nyi vypusk. 2020. № 55 (8109). URL: https://rg.ru/2020/03/14/kabmin-sozdal-koordinacionnyj-sovet-dlia-borby-s-koronavirusom.html (data obrashcheniya: 22.05.2020).
Ershov A. i dr. Regiony vvodyat osobyi rezhim bor'by s COVID-19 // Rossiiskaya gazeta. Federal'nyi vypusk. 2020. № 55 (8109). URL: https://rg.ru/2020/03/15/reg-szfo/v-regionah-rossii-zapretili-prodavat-salaty-i-ezdit-k-sosediam.html (data obrashcheniya: 22.05.2020).
Babkin S. Propusknoi rezhim: kak moskvichi poluchayut spetspropuska na proezd // Rossiiskaya gazeta. Stolichnyi vypusk. 2020. № 80 (8134). URL: https://rg.ru/2020/04/13/reg-cfo/kak-moskvichi-poluchaiut-specpropuska-na-proezd.html (data obrashcheniya: 22.05.2020).
Protsenko L. Voprositel'nyi znak na doroge: v Moskve segodnya zarabotal propusknoi rezhim // Rossiiskaya gazeta. Stolichnyi vypusk. 2020. № 81 (8135). URL: https://rg.ru/2020/04/14/reg-cfo/na-rabotu-i-na-dachu-otvety-na-samye-populiarnye-voprosy-o-cifrovyh-propuskah.html (data obrashcheniya: 22.05.2020).
Latukhina K. Faktor vremeni: Vladimir Putin nazval blizhaishie nedeli opredelyayushchimi v bor'be s koronavirusom // Rossiiskaya gazeta. Stolichnyi vypusk. 2020. № 80 (8134). URL: https://rg.ru/2020/04/13/vladimir-putin-nazval-blizhajshie-nedeli-opredeliaiushchimi-v-borbe-s-koronavirusom.html (data obrashcheniya: 22.05.2020).
Zamakhina T. Paket pomoshchi. Novye mery podderzhki grazhdan i biznesa proshli pervoe chtenie // Rossiiskaya gazeta. Stolichnyi vypusk. 2020. № 81 (8135). URL: https://rg.ru/2020/04/14/gosduma-odobrila-v-pervom-chtenii-novyj-paket-mer-podderzhki-grazhdan-i-biznesa.html (data obrashcheniya: 22.05.2020).
Protsenko L. Moskva perekhodit na avtomaticheskii kontrol' za samoizolyatsiei // Rossiiskaya gazeta. Stolichnyi vypusk. 2020. № 85 (8139). URL: https://rg.ru/2020/04/18/reg-cfo/sobianin-moskva-perehodit-na-avtomaticheskij-kontrol-za-samoizoliaciej.html (data obrashcheniya: 22.05.2020).
Kulikov V. Vstat' s divana – sud idet. Sudy nachali provodit' zasedaniya v rezhime onlain // Rossiiskaya gazeta. Federal'nyi vypusk. 2020. № 91 (8145). URL: https://rg.ru/2020/04/26/reg-szfo/sudy-nachali-provodit-zasedaniia-v-rezhime-onlajn.html (data obrashcheniya: 22.05.2020).
Kitzinger J. The Face of AIDS // Representations of Health, Illness and Handicap, ed. by I. Marková and R. Farr. Amsterdam: Harewood Academic Publishers, 1995. P. 49–66.
Griber Yu. A., Ionauskaite D., Mor K. Tsveta emotsii: eksperimental'noe issledovanie assotsiativnykh svyazei v sovremennom russkom yazyke // Litera. 2019. № 1. S. 69–86.
Elkins Dzh. Issleduya vizual'nyi mir. Vil'nyus: Evropeiskii gumanitarnyi universitet, 2010. 534 s.
Koss Zh.-G. Tsvet. Chetvertoe izmerenie. M.: Sindbad, 2018. 240 s.
Buiani R. Innovation and Compliance in making and perceiving the scientific visualization of viruses // Canadian Journal of Communication. 2014. No. 39(4). P. 539–556.
van Helvoort T., Sankaran N. How seeing became knowing: the role of the electron microscope in shaping the modern definition of viruses // Journal of Historical Biology. 2019. No. 52. P.125–160.
Adams S. R., Mackey M. R., Ramachandra R., Lemieux S. F., Steinbach P., Bushong E. A., Butko M. T., Giepmans B. N., Ellisman M. H., Tsien R. Multicolor electron microscopy for simultaneous visualization of multiple molecular species // Cell Chemical Biology. 2016. No. 23(11). P. 1417–1427
Link to this article

You can simply select and copy link from below text field.

Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website