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Urban Studies
Reference:

Image of the territory and its transformation in modern conditions (on the example of Chelyabinsk and Chelyabinsk Region)

Cherednyakova Anna Borisovna

PhD in Pedagogy

Docent, the department of Management, South Ural State University

454080, Russia, Chelyabinskaya oblast', g. Chelyabinsk, ul. Pr.lenina, 76, of. korpus 2, aud.570a

annacherednaykova@gmail.com
Dobrynina Yana Sergeevna

PhD in Technical Science

Docent, the department of Management, South Ural State University

454, Russia, Chelyabinskaya oblast', g. Chelyabinsk, ul. Pr.lenina, 76, of. korpus 2, aud570a

yanascitech@mail.ru

DOI:

10.7256/2310-8673.2018.3.26332

Review date:

18-05-2018


Publish date:

03-12-2018


Abstract.

Image of the territory regarded as a distinct attribute that is responsible of the overall atmosphere in the region. For more viable framing of image of the territory, the region or city can be viewed as quasi-corporation, including into methodology of consideration the instruments of image marketing.  Of great importance is the empirical experience of structuring the image of the region, which carries a spontaneous character based on the historically established meanings of the territory, as well as the image formed on the basis of the declared policy and account of determinants that can shroud the region in one or another image. Using the example of Chelyabinsk Oblast and the city of Chelyabinsk, the author examines the impact of ecological determinant of the image as a factor of negative attitude towards the city and the region of its residents our outside audience, which also lowers the rest of the indexes. The article reveals the influence of industrial associations on image of the city. The authors argue the need for manageable formation of image of the city; otherwise, it significantly distorts and underrates its true characteristics in mass consciousness. It is underlined that positive image of the regions can improve the living standards of its population.

Keywords: Chelyabinsk, city, determinants of the image, quasi-corporation, region, image of the territory, image, ecology, representation, province
This article written in Russian. You can find full text of article in Russian here .

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