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Psychology of Information Perception: How We Perceive Political News in the Media Landscape
Konopleva Tamara

post-graduate studet of the Department of Political Analysis at Moscow State University

119192, Russia, g. Moscow, ul. Michurinskii Pr., 54/3, of. 55

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The author made an attempt to analyse researches in the field of perception of political information the recipient transferred by means of mass media. In research Public opinion Fund data are used. The generalized results of the scientific researches compared to obtained data, allowed to allocate a number of key features of perception of information on the political event/actor. As a result of research conclusions are drawn that the recipient with bigger readiness perceives and acquires information which keeps within his semantic framework of subjective ideas of policy. Without having full information on the political actor, people are inclined to complete missing relationships of cause and effect, finding explanations for occurring political events. Thus, perceiving information, individuals differently interpret its contents, based on own ways of perception, habits and stereotypes available in society. Dependence between individual cognitive structures of the individual and his susceptibility to information on the political actor is carried also out.Besides in article the factors influencing process of formation and perception of images of the power are investigated. Building a media image of this or that political object, it is necessary to consider inquiries of society and components of an ideal image of the political actor available for citizens. The conclusions received during research, can be used for further studying of questions of management by perception of information, and also at creation of a media image of the political subject.

Keywords: perception of political information, theory of causal attribution, understanding, interiorization of political information, stereotype, cognitive personality theory, the 'expected information effect, the 'convex information' effect, the image of government, the image of the ideal government
This article written in Russian. You can find full text of article in Russian here .

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