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Sociodynamics
Reference:

Implementation of Online Resources into Election Process (USA Experience)
Bronnikov Ivan Alekseevich

PhD in Politics

associate professor of the Department of State Management and Political Technologies at State University of Management

109542 Moscow, Ryazansky prospect 99. 

vanya_br@mail.ru
Другие публикации этого автора
 

 

DOI:

10.7256/2306-0158.2013.9.9058

Review date:

29-07-2013


Publish date:

1-9-2013


Abstract.

The article is devoted to the analysis of experience and peculiarities of using the Internet in modern election campaigns run by the USA. It is noted that in the current political environment of Russia, there is a growing interest of political experts and leaders towards theoretical and practical issues of elections and influence of election campaigns on the mechanisms of government and political management. It is shown that Americans not only use the entire scope of social tools for conducting public surveys on the Internet, but also create information trends and products that are easily sold during the election period. Moreover, the model of 'digital diplomacy' involves the transmission of propaganda struggle from traditional mass media to the Internet. In this regard, the author notes that today there is a need in scientific support of election campaigns and systematic follow-up of the Internet space. Therefore, integration of Internet communications into the election process in these or those countries is an essential element of election campaigns. 

Keywords: Internet, Internet technologies, social media, election process, political propaganda, political agitation, USA, Barack Obama, twitter, elections
This article written in Russian. You can find full text of article in Russian here .

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