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Sociodynamics
Reference:
Makarova E.A. —
Collecting as a form of demonstrative behavior
// Sociodynamics.
– 2020. – № 4.
– P. 24 - 34.
DOI: 10.25136/2409-7144.2020.4.32057 URL: https://en.nbpublish.com/library_read_article.php?id=32057
Collecting as a form of demonstrative behavior
Makarova Elena Aleksandrovna
Postgraduate students, the department of Sociology and Communication Systems, M. V. Lomonosov Moscow State University
119234, Russia, g. Moscow, ul. Leninskie Gory, 1, of. 33
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elenamakarova.event@gmail.com
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Другие публикации этого автора
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DOI: 10.25136/2409-7144.2020.4.32057
Review date:
28-01-2020
Publish date:
09-05-2020
Abstract. In the XXI century, under the effects of the globalization factors, mass consumerism culture and demonstrative consumption, there formed a new type of culturological way of thinking, which prompted new conceptual approaches towards the understanding of the collecting phenomenon. The basic function of collecting (preservation of the heritage of the past) is replaced by a demonstrative collecting, in which the value (both, material and spiritual) is substituted by the symbolic perception of demands of an individual, and the main motivating factor for the collector becomes consists in the desire of establish a certain level of prestige and effort to be a part of an elite social circle or demonstrate their individuality. These changes represent an objective and natural process, characteristic to the period of change in the paradigm of civilizational development, namely the transition from traditional industrial society towards a postindustrial one. This article gives detailed overview to the presented structural transformations of the forms of collecting, brought about by the development in cultural trends of consumer society.
Keywords:
value, the culture, thinking, consumption, consumerism, mass culture, collecting, status, prestige, involvement
This article written in Russian. You can find full text of article in Russian
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