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Sociodynamics
Reference:

Collecting as a form of demonstrative behavior

Makarova Elena Aleksandrovna

Postgraduate students, the department of Sociology and Communication Systems, M. V. Lomonosov Moscow State University

119234, Russia, g. Moscow, ul. Leninskie Gory, 1, of. 33

elenamakarova.event@gmail.com
Другие публикации этого автора
 

 

DOI:

10.25136/2409-7144.2020.4.32057

Review date:

28-01-2020


Publish date:

09-05-2020


Abstract.

In the XXI century, under the effects of the globalization factors, mass consumerism culture and demonstrative consumption, there formed a new type of culturological way of thinking, which prompted new conceptual approaches towards the understanding of the collecting phenomenon. The basic function of collecting (preservation of the heritage of the past) is replaced by a demonstrative collecting, in which the value (both, material and spiritual) is substituted by the symbolic perception of demands of an individual, and the main motivating factor for the collector becomes consists in the desire of establish a certain level of prestige and effort to be a part of an elite social circle or demonstrate their individuality. These changes represent an objective and natural process, characteristic to the period of change in the paradigm of civilizational development, namely the transition from traditional industrial society towards a postindustrial one. This article gives detailed overview to the presented structural transformations of the forms of collecting, brought about by the development in cultural trends of consumer society.

Keywords: value, the culture, thinking, consumption, consumerism, mass culture, collecting, status, prestige, involvement
This article written in Russian. You can find full text of article in Russian here .

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