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Sociodynamics
Reference:

Working youth of the industrial regions of Russia: the image of social future as a development factor of innovation potential

Didkovskaya Yana Viktorovna

Doctor of Sociology

Professor, the department of Sociology and Technologies of State and Municipal Administration, Ural Federal University named after the first President of Russia B. N. Yeltsin

620002, Russia, Sverdlovskaya oblast', g. Ekaterinburg, ul. Mira, 19, kab. I-311

diyana@yandex.ru

DOI:

10.25136/2409-7144.2020.1.31885

Review date:

30-12-2019


Publish date:

31-01-2020


Abstract.

The subject of this research is the impact of integrated sociocultural factors, namely the image of social future, upon fulfilment of innovation potential of youth. As the innovation potential of youth, the author reviews a number of traits, characteristics and skills that allow the younger generation to perceive and develop the novelties, feel the need in them, be ready to mastering novelties in technology and management. The image of social futures implies a set of subjective representations of a social actor containing the ideals of social development, social expectations and life strategies. The presented results are based on the data of questionnaire-based survey among youth employed in the industrial sector of six industrial regions of Russia (N=1050). The study demonstrates that a significant number of young employees show proclivity for innovation activity, master and implement new technologies, and would like to offer and develop their ideas and projects. However, the fulfillment of innovation potential of youth in the referred regions faces major obstacles of internal and external character. Among the external barriers are named disinterestedness of a business in innovations, absence or lack of state programs of incentivizing youth projects. The internal barriers include low level of motivation towards innovation activity. According to the acquired results, motivation towards innovation activity substantially depends on sociocultural factor – social wellbeing of all employees, and particularly, their stance on the social future. Overall, the expectations of negative events prevail over the expectation of positive ones; the negative social expectations of young employees mostly pertain to the economic sphere.

Keywords: professional development, human capital, social moods, innovative activity, social expectations, social future image, industrial regions, working youth, innovative potential, industrial enterprises
This article written in Russian. You can find full text of article in Russian here .

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