Статья 'Виртуальный социальный капитал в системе общества потребления' - журнал 'Социодинамика' - NotaBene.ru
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Sociodynamics
Reference:

Virtual social capital in the system of consumer society

Leushkin Ruslan Viktorovich

PhD in Philosophy

Docent, the department of Philosophy, Ulyanovsk State Technical University

443332, Russia, Ul'yanovskaya oblast', g. G. Ul'yanovsk, S., ul. Ul. 1-Aya sadovaya., 27, of. g. Ul'yanovsk, s. Belyi klyuch, ul. 1-aya sadovaya, d. 27

leushkinrv@mail.ru
Другие публикации этого автора
 

 

DOI:

10.25136/2409-7144.2017.7.20565

Review date:

28-09-2016


Publish date:

08-08-2017


Abstract.

This article reviews such phenomenon of modern social space as the virtual social capital. This social existential entity plays a significant role in the structuration of the social communication systems. Consumer society is presented as a social communicative system, a particular role in the organization of which is played by various social existential institutions, namely the virtual social capital. The purpose of this study consists in determination of the place and role of virtual social capital within the system of consumer society. Methodology is based on the socio-constructivist approach towards understanding society along with the theory of social communication systems. The research is based on the principle of evolution, systematicity, and multiplicity of existential horizons. This study claims that hyper-consumerism can be a result of the unconscious desire of an individual to compensate for the incompleteness of the actual existence in the conditions of virtualization of the social and cultural space. Social capital that is based on the resource of trust between the individuals within virtual communication, is capable of converting into the simulative consumer constructs ensuring their value. Such mechanism plays a crucial role in the emergence of the phenomenon of hyper-consumerism, however, it undermines the trust between the actors of social communication, reducing the resilience to external influence and rate of development of virtual social communication system.

Keywords: social ontology, trust, social communication, social space, simulacrum, consumer society, social capital, virtuality, incompleteness of existence, evolution of consumption
This article written in Russian. You can find full text of article in Russian here .

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