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Professional self-realization online (on the example of the social network Instagram)

Gimadeeva Dinara Rifkatovna

Assistant, the department of General and Ethnic Sociology, Kazan (Volga Region) Federal University

420008, Russia, the Republic of Tatarstan, Kazan, Kremlevskaya Street 18




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This article is dedicates to the transformation of professional self-realization under the influence of Internet technologies. The object of this research is the professional self-realization of an individual in modern society; while the subject is the practices of professional self-realization in social network (on the example of “Instagram”). The author gives special attention to the emergence and popularity of the social networks, which discovered new prospects and opportunities of professional self-realization, such as telecommuting and freelance, which is relevant among the categories of people excluded from the traditional work activity due to the objective reasons (for example, maternity leave). Based on the qualitative research of the social network “Instagram”, the author substantiates that the new opportunities of online interaction became in demand from the perspective of professional self-realization. The author uses the method of discourse-analysis of the accounts of Instagram users, which allows analyzing a separate sector of the social category of “mothers”. The main conclusion consists in the position that women during maternity leave represent one of the most active users category, which closely interacts inside the network community, as well as use various methods of professional self-realization that can be combined into three types: professional blogging, development of personal business, representation of large companies or brands within social network. All of these three types can be realized remotely via Internet technologies, in other words, provide opportunity to combine work with other activities (household chores, children education).

Keywords: freelance, telecommuting , Instagram, social networks, Internet technologies, professional self-realization, social mobility, maternity leave, blogger, work activity
This article written in Russian. You can find full text of article in Russian here .

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