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Sociodynamics
Reference:

Consumer protest as indication of a socioeconomic crisis

Ovrutskiy Aleksander Vladimirovich

head of the Department of Speech Communications at Southern Federal University

344023, Russia, Rostov-on-Don, str. Truda, 18, ap. 23

alexow1@ya.ru
Другие публикации этого автора
 

 

DOI:

10.7256/2409-7144.2017.2.19302

Review date:

26-05-2016


Publish date:

16-03-2017


Abstract.

The subject of this research is the content of anti-consumerist protest movements in the context of global socioeconomic crisis. The object of this research is the practices of anti-consumerist movements of the modern Western countries. The author describes and analyzes the socioeconomic reasons of the emergence of anti-consumerism, ideological foundations, and key actors of the anti-consumerist movements. Examples are provided of the anti-consumerist organizations along with the variety of their protest practices. The article reveals the notions of “overconsumption”, “anti-consumerism”, and “commodification”, as well as secures the dysfunctions of overconsumption on the macroeconomic, microeconomic, and social levels. The author presents an analysis of the current state of anti-consumerist movements in North America, as well as describes certain media factors of organization and mounting of the protest action “Occupy Wall Street”. Consumption is viewed as a specific type of activity within the consumer society and a mechanism of social management. Consumption attains the characteristics of substantive activity, and the coarse consumer mechanism of social management results in the protest reaction of part of the society – the anti-consumerist movements. The accumulated data clarifies and circumstantiates the dysfunctions of consumer society, and in a forecasting regime can be applied for the analysis of development of the Russian society. The growth of the anti-consumerist protest movements is considered an indicator of the crisis state of the Western socioeconomic system, when the object of a protest lies in the fundamental values and achievements of the modern Western society. Integral analysis of the anti-consumerist movements allows pursuing correlation between the extensive development of the Western economy, multiple dysfunctions of the socioeconomic system, and growing protest activity aimed at destruction of the consumer system.

Keywords: consumer dysfunctions, «Occupy Wall Street», downshifting, youth subcultures, consumption society, commodification, anti-consumerism, Overconsumption, socioeconomic system, protest movements
This article written in Russian. You can find full text of article in Russian here .

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