Статья 'Управление брендингом сибирской территории в свете "нового регионализма"' - журнал 'Социодинамика' - NotaBene.ru
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Sociodynamics
Reference:

Management of the Siberian territory branding in light on the “new regionalism”

Reznikova Kseniya Vyacheslavovna

PhD in Philosophy

Associate Professor of the Department of Cultural Studies at Siberian Federal University

660049, Russia, Krasnoyarsk,  Prospect Svobodny 79, room No. 452

k-reznikova@inbox.ru
Другие публикации этого автора
 

 
Pimenova Natalya Nikolaevna

Senior Educator, the department of Culturology, Siberian Federal University

660041, Russia, Krasnoyarsk, Prospekt Svobodnyi 79, office #452

pimenova_nn@inbox.ru
Kistova Anastasiya Viktorovna

PhD in Philosophy

Docent, the department of Culturology, Siberian Federal University

660041, Russia, Krasnoyarsk, Prospekt Svobodnyi 79, office #452

akistova@bk.ru
Seredkina Natalya Nikolaevna

PhD in Philosophy

Docent, the department of Culturology, Siberian Federal University

660041, Russia, Krasnoyarsk, Prospekt Svobodnyi 79, office #452

seredkinann@mail.ru
Zamaraeva Yuliya Sergeevna

PhD in Philosophy

Docent, the department of Culturology, Siberian Federal University

660041, Russia, Krasnoyarsk, Prospekt Svobodnyi 79, office #452

zamaraevay@bk.ru

DOI:

10.7256/2409-7144.2016.1.17395

Review date:

25-12-2015


Publish date:

17-01-2016


Abstract: The subject of this research is the processes of perception of brands of the Siberian territories among student youth of the Krasnoyarsk Krai. There is a certain amount of representative visual images, embodied in one or another trademark. Often, the purpose of trademarks consists in reconstruction of the image of a specific region. This article talks about Krasnoyarsk Krai, as well as trademarks that are based on the regional thematic. Branding of Krasnoyarsk Krai is examined in the context of theories of “new regionalism”, which in turn serves as a certain alternative to the processes of cultural and political globalization. In order to gather the primary marketing information with regards to determination of the emotional attitude of the respondents towards the territorial branding, was applied one of the most wide-spread marketing methods – method of inquiry in a written form. The most strong connection between brands and visual images with the territory, has those businesses, events, and phenomena, that either use symbols of the recognized daily life of the regions, or directly present in the people’s everyday life, or are associated with the most expressive, popular, and fundamental bases of the regional identity (image of Surikov).


Keywords: territory, Siberia, Krasnoyarsk region, branding, regionalism, social studies, methods, interview, students, visual image
This article written in Russian. You can find full text of article in Russian here .

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