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Law and Politics
Reference:
Lidzheeva, K.V.
The means of individualization and their legal protection.
// Law and Politics.
2012. № 4.
P. 780-787.
URL: https://en.nbpublish.com/library_read_article.php?id=51748
Lidzheeva, K.V. The means of individualization and their legal protection.
Abstract:
In article the author analyzes means of an individualization as results of intellectual activity and their legal protection
on the basis of the existing civil legislation. In particular the author analyzes service marks, commercial designations,
place of origin of goods, trademarks, trade names, and other means of individualization. The author states that the value
of means of individualization is undoubted, since on one hand they allow the customers to choose necessary goods easily,
knowing that the producer bears guaranteed responsibility for the quality of goods and tries to improve it. On the other
hand, individualization of subjects of entrepreneurial activity allows to establish state control over their activities and to
protect the rights of holders.
Keywords:
Civil code of the Russian Federation, service marks, the intellectual rights, commercial designations, names of a place of an origin of the goods, individualization means, trade marks, company names.
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