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Philosophy and Culture
Reference:
Rozin, V. M.
Discursive Communications and Social Standardization
// Philosophy and Culture.
2012. № 11.
P. 20-28.
URL: https://en.nbpublish.com/library_read_article.php?id=61639
Rozin, V. M. Discursive Communications and Social Standardization
Abstract:
The article describes the situation in modern discursive communication. This situation is characterized
with localization of communication unities and audiences and principal misunderstanding. The
author of this particular article discusses the conditions of communication (including reflection of the cogitation
methods, their demonstration and the author’s sharing about the main stages of his life) which lead to
misunderstanding. Based on the example of fashion and realization of social norms with the opposite contents
the author analyzes types of social standardization typical for modern culture. Analysis of the fashion
shows that fashion is one of the modern standardization systems. It dictates certain aspects of human behavior,
moreover, in fashion standards are often changed and refreshed. In modern fashion standards are defined
in the process of activities of social actors sending all kinds of messages to the public environment. This
is the first condition. The second condition is to create a proper social environment and readiness. The third
condition is the self-organization of the environment in response to such messages. The author also says that
it is necessary to distinguish such strategies of social standardization as the ‘life in two rooms’, ‘compromise’,
‘synthesis’, ‘Potemkin’s village’. In conclusion, the author says that the aforesaid characteristics of social
standardization can be used to solve the problem of understanding in modern discursive communications.
Keywords:
philosophy, communication practice, truth, interpretation, reality, understanding, norms, sociality, actor.
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This article written in Russian. You can find original text of the article here
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