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Philosophy and Culture
Reference:
Gluchman, V.
Mass Media and Virtual Morals in Slovakia
// Philosophy and Culture.
2012. № 6.
P. 44-50.
URL: https://en.nbpublish.com/library_read_article.php?id=60235
Gluchman, V. Mass Media and Virtual Morals in Slovakia
Abstract:
Mass media makes tragedies, crime and violence everyday reality in Slovakia and audience is
taught to get used to these phenomena. As a result, TV broadcasting creates a so called virtual moral that
can actually distort perception of the reality. At the present time, when TV companies can ‘survive’ only if
they have a high rating and show lots of adverting, mass media seems to do all that is not directly forbidden
by the law. Virtual morals as they are shown by the most famous Slovakian mass media are a reduced,
simplified and considerably distorted reflection of the reality.
Keywords:
philosophy, journalist’s ethics, morals, society, mass media, manipulation of public opinion, information commercialization.
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