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Question at hand
Zheng L. - Particularities of Healthy Lifestyle Promotion in China's Printed Media (the Case Study of The Popular Medicine Journal) pp. 1-9

DOI:
10.25136/2409-8698.2018.1.25098

Abstract: At the age of the social and economic development of modern China, the issues of physical and mental health and healthy lifestyle values are growing especially important. The present article is devoted to the role played by Chinese general audience medical publications in promotion of health-saving technologies. In this regard, the author of the article pays special attention to the general review of the genesis and gradual development of Chinese general audience medical publications in accordance with particular sociohistorical periods. The author focuses on modern printed media that transmit today's China's health care policy. The author provides results of the analysis of typological and substantial particularities of The Popular Medicine Journal issues that have been published since 2006 till 2016. This journal is a long tradition and today has a dominant position in China's printed media. The Journal publishes articles and researches of respected representatives of modern Chinese medicine. The author emphasizes the important role and main provisions of traditional Chinese medicine, and their importance for health and well-being of a modern person. 
Klyuev N.A. - The Social Media Category in Corpus Linguistics (the Case Study of the Russian National Corpus) pp. 1-16

DOI:
10.25136/2409-8698.2018.4.26682

Abstract: The subject of this research is the structure of the social media category in Russian linguistic consciousness. In his research Klyuev pays attention to the components of the social media category (subconcepts of social networks and messengers and their particular examples), their conceptual content and semantic cognitive links. The purpose of the research is to analyze semantics of linguistic units that nominate the social media category, their cognitive interpretation and to define how these units relate in practical use. The research material involved data from the Russian National Corpus. The main research method used by the author for his conceptual analysis was the computer-based content analysis of cases when the expression 'social media' have been used in the Russian National Corpus followed by their cognitive interpretation. The novelty of the research is caused by the fact that the author makes a first attempt to provide a systemic description of conceptual relations between components of the social media category in Russian linguistic consciousness. The mai nconclusions of the author is that there is a certain initial stage in the development of the (sub) concepts in Russian linguistic consciousenss as well as the obvious semantic relationship between nominations that objectify (sub) concepts and cognitive relationship between these (sub) concepts in the minds of users. 
Tymchuk E.V. - Article Deixis and its Role in Expressing the Conceptual Category of the General and Singular pp. 10-19

DOI:
10.25136/2409-8698.2018.2.25783

Abstract: The subject of the research is the role of deixical words (articles) in the process of expressing the conceptual category of the general and singular in the English language. The author of the article focuses on the universal nature of the aforesaid conceptual category emphasizing that this conceptual category compiles the verbal categorization of all world's languages. The category gives an opportunity to perform the process of nomination in the language when the thought moves from particularities to generals. Vice versa, this conceptual caregory allows to differentiate between a generalized representation of an item and singular mention thereof which lies at the heart of communication in any language. The methodological basis of the research includes linguistic research methods such as methods of comparative-historical, comparative, semantic and stylistic analysis as well as methods of lexicographical and textologicval analysis and corpus research method. The novelty of this research is caused by the scientific problem raised by the author. The conceptual category of the general and singular is viewed in the English language from the piont of view of the deixical relations expressed by articles. The author concludes that the relationship between the general and singular representations is demonstrated in the English language through opposing a zero article to two positive articles, definite and indefinite articles. The author concludes that unlike other languages that have articles, contemporary English has got a tendency towards endless extension of the scope of application of a zero article.  
Klyuev N.A. - The Social Media Concept in Russian Linguistic Consciousness (Based on the Literature Analysis and Psycholinguistic Experiment) pp. 11-21

DOI:
10.25136/2409-8698.2018.3.26680

Abstract:  The subject of this research is the structure of the social media concept in Russian linguistic consciousness. The purpose of this research is to present the structure of the social media concept from the point of view of cognitive interpretation of linguistic units that comprise the nominative area thereof. According to the author of the article, social media is the phenomenon that is interesting not only for basic users but also professional researchers and specialists of different spheres (marking, journalism, philology, communication, etc.). The research method used by the author for his research was the comparative analysis of professional literature and results of psycholinguistic experiment. Experimental material has been collected by using the method of direct interpretation of words in a form of a network survey. The results of the research have demonstrated that the social medial concept refers to the categorial type of conceptual structures and the key classification features of social media are people, communication and Internet resource. Nominations that denote these features comprise the core of the concept categorial structure. Bright cognitive features also include the 'network' feature that acts as a prototype for the social media category which has been proved by other researchers. 
Manyanina E. - 'The Lesson in the Museum' after Nikolay Gogol's 'Deal Souls' Poem as a Practical Implementation of the Genius Loci Concept pp. 21-27

DOI:
10.25136/2409-8698.2017.4.24376

Abstract: The first part of the article is devoted to the author's experience in applying the state program 'The Lesson in the Museum' after Nikolay Gogol's 'Deal Souls' at Gogol's Museum. In particular, the author analyzes the contents of the lesson, how it fits into the school curriculum and what interdisciplinary connections it has. The second part of the article is devoted to the analysis of this education project as the way to implement the concept of Genius Loci that means the need to study a particular locus (place) in the process of analyzing an artist's (genius') creative life and biography. The methodological basis of the research implies the method of interpretation and description to analyze the influence of the writer's environment on his creative process and visual-analytical method as a summary of the author's observations related to the exposition of the writer's memorial museum and interaction with visitors to a museum. The research contributes to a deeper analysis of the issue concerning the importance of the lesson 'Dead Souls. Heart-to-Heart Conversation' carried out at Gogol's Museum. According to the author, the lesson has a significant advantage compared to a regular school esson because school students interact with a particular locus, the place where Gogol lived. As the implementation of the Genius Locus concept, 'The Lesson in the Museum' reveals the connection between Gogol's personality and his memorial place (locus) as a necessary condition for a deeper and fuller analysis of Gogol's creativity. 
Manyanina E. - Mikhail Pogodin's as a Cultural-Historical Phenomenon or Nikolay Gogol's Moscow Refuge pp. 28-37

DOI:
10.25136/2409-8698.2017.4.24885

Abstract: The article is devoted to the analysis of a literary salon run by the professor and editor Mikhail Pogodin in the cultural and historical context. The author pays special attention to such aspect of the topic as Gogol's visits to Pogodin's salon. The writer quite often stayed at Pogodin's during his visits to Moscow. The author of the article also touches upon the cultural importance of the wing of Pogodin's Manor that is now famous as 'Pogodin's Izba'. The author analyzes how it was built and what future the architectural memorial has. In the course of the research the author has applied the following research approaches: theoretical analysis of literary and academic sources, their classification and comparative analysis. The question about Pogodin's Izba that is located in the former Pogodin's Manor is an understudied topic in Moscow Studies even though this toponym can be often found in local history studies. The present article is a contribution to the analysis of this question from the point of view of literary studies and the main provisions of the research can be used to study Gogol's biography and creative life as well as to teach the history of the Russian literature. 
Vazhenina O.A. - Linguostylistic Interpretation of Media Texts Related to Autism Issues pp. 32-44

DOI:
10.25136/2409-8698.2018.2.26039

Abstract: The subject of the research is autism as it is described by Russian media today. The author of the article examines theoretical and practical aspects of the problem such as the essence and main features of media texts, general features of media texts devoted to autism, and locuses of media texts that focus on autism. The author pays special attention to the comparative analysis of stylistic features and rhetorical techniques used in professional Internet media texts and social 'new media' on autism. The research is based on the stylistic and rhetorical analysis of strong stands of media texts such as headings, crossheadings, ledes and conclusions. As a result of the research, the author discovers the difference between professional media texts and social media texts not only in terms of overall literacy or rich vocabulary or clarity of the matter but rather in terms of stylistic and rhetorical techniques beign used. Being professional publishing means, autochthonous Internet media tend to non-professional media texts in social media both in style and rhetorically. These media use less laconic and clearer phrases, less objective argumentation, more eristical techniques, more emotional expressions compared to online portals of media agents that exist or were created in a 'traditional' form. The content of these media texts demonstrates that such publications do not only perform educative or informative function usually performed by mass media but also performs a humanistic mission (this is why these texts try to get the readers involved emotionally and thus use expressive stylistic means). 
Kofanova G.P. - pp. 46-55

DOI:
10.25136/2409-8698.2018.4.27475

Abstract:
Khomyakov S.A. - Architectonics of the Frame Text (the Analysis of Anna Ahmatova's 'Poem Without a Hero') pp. 57-68

DOI:
10.25136/2409-8698.2018.3.26923

Abstract: The subject of this research is the structure elements (the frame), in particular, in Anna Ahmatova's 'Poem Without a Hero'. In his research Khomyakov focuses on such elements of the 'frame text' as the title, epigraphs, dedications, nota benes that have their own semantics and serve the purpose to tell the reader about preceding events. Specific features of using a particular frame element are predetermined by genre peculiarities of Ahmatova's literary work. Elements included by the poet in the text of Poem Without a Hero conform with a strict hierarchy and model the space-and-time relations between one another and within the tissue of the main text in each of three parts of the literary work. The analysis of Anna Ahmatova's Poem Without a Hero is based on the comparative analysis and structural-semantic method. The novelty of the research is caused by the fact that the researcher analyzes all 'frame' elements of the final (the 9th) edition of Anna Ahmatova's Poem Without a Hero. The researcher offers an improved definition of a text as a literary work as well as definitions of literary work tissue and text tissue, as a result of his in-depth analysis of Anna Ahmatova's final literary work.  
Mzhel'skikh M.K. - Argumentative Potential of Nominative Adjectives of Prototypical and Non-Prototypical Qualities (Pilot Study) pp. 66-71

DOI:
10.25136/2409-8698.2018.2.26393

Abstract: This research is devoted to the analysis of the 'Human' prototypical category in the linguistic consciousness of Russian linguoculture representatives. The research was carried out on the basis of experimental data received from Russian respondents. The purpose of the research is to test a hypothesis about certain prototypical views about qualities being present in the linguistic consciousness of the linguocultural community; as a consequence, adjectives that denote these qualities have a stronger implicit argumentative potential in the speech of language speakers. This is technically in evidence in using them as an argument to prove a thesis in an argumentative discourse. The object of the research is the fragment of a prototypical worldview of Russian 'human'. The subject of the research is the peculiarities of implementing the argumengative potential of adjectives that denote prototypical qualities in written discourses. In the course of the research the author has used such methods as the association experiment, Ducroz and Anscombre value-based semantic experiment as well as the method of argumentative analysis. The scientific novelty of the research is caused by the fact that the author clarifies the definition of the prototypical worldview as well as creates and practically implements the procedure of the value-based semantic experiment in linguistic research that was theoretically described by O. Ducroz, J. C. Anscombre and A. Kolmogorova. The series of experiments and argumentative analysis carried out by the author have proved the hypothesis that Russian-speaking men and women have a different notion on prototypical qualities which affects the linguistic and speech argumengative potential of adjectives that denote these qualities. 
Korol E.V., Yacovets T.Y. - pp. 68-75

DOI:
10.25136/2409-8698.2018.4.27563

Abstract:
Chun j. - De-reification as a Poetical and Philosophical Concept in Vladimir Makyakovsky's Poem 'Backbone Flute' pp. 72-81

DOI:
10.25136/2409-8698.2018.2.26450

Abstract: The object of the research is the peculiarities of the philosophical interpretation of the historical reality in the poem 'Backbone Flute'. The subject of the research is the process and the method used by Mayakovsky to create the image in his poem from the point of view of artistic trends of the 20th century. In this research Chun traces back the artistic interpretation of the philosophy of de-reification and specific features of item itself in terms of Mayakovsky's anthropocentrism. Among other aspects, the author of the article focuses on 'living thing' (inner form) that are destroyed by the theory of futurism but revive and take a new meaning in Mayakovsky's poetry. The author has applied the historico-philological method that treats the process of de-reification as the fight against the 'dead' predetermined use of thing, leaving the theory of futurism and ascension to spirituality. The scientific novelty of the research is caused by the author's interpretation of the process of de-reification not as the process of dehumanization but revivification of thing as well as the author's appealing not to futuristic concepts but philosophy, Hegelianism and Tantra. The author also focuses on peculiarities of the main hero's attitude to and treatment of women and things. Chan also emphasizes immensity and thing-like nature of Mayakovsky's poetry, dramatical plot of leaving the 'earthly' and ascention to the 'divine' and 'eternal', reflection of the writer's love and creative illusions and their complex interplay with the reality. At the end of the research Chan emphasizes the importance of the empirical side of existence through 'living word' and make conclusions about the existential message of the poem and reflection of the main hero's inner world through the world of things and the process of de-reification. 
Shi S. - pp. 76-84

DOI:
10.25136/2409-8698.2018.3.27042

Abstract:
Golubina A.B. - pp. 154-162

DOI:
10.25136/2409-8698.2018.3.27320

Abstract:
Shchekochikhina M.A. - pp. 178-183

DOI:
10.25136/2409-8698.2018.3.26629

Abstract:
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