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Litera
Reference:

Linguo-stylistic specificity of the audiovisual mass media
Juqman Elisa

Postgraduate student, the department of Philology, People’s Friendship University of Russia

117198, Russia, g. Moscow, ul. Miklukho Maklaya, 17, kv. 98

alissajuqman@yahoo.com

DOI:

10.25136/2409-8698.2019.5.29951

Review date:

07-06-2019


Review date:

11-06-2019


Publish date:

07-10-2019


Abstract.

Audiovisual mass media is closely connected with linguo-stylistics, from the position that language is viewed as a cultural code of the nation, since most of the information is ingested by a human through linguistic channel. As to linguo-stylistics, it was formed on the seam of linguistics and culturology, and its mission is researching the manifestation of peoples’ culture, established in the language and texts. The audiovisual mass media in its purpose represents an efficient instrument of influence upon the public recipient, which speaks to its linguo-stylistic specificity. The audiovisual mass media combines radio, cinematography, photography, fine art, theater and other preceding means of communication and creative activity. Synthesizing the image and sound using specificity of modern linguo-stylistic means of delivering information, it is capable of achieving near perfect life-likeness of the transmitted pictures, as well as ensure simultaneousness of events and viewer’s observation thereof. Television makes it extremely easy for the audience to ingest information, thus carries educational, propagandistic and manipulative payloads of colossal scale. The main advantages of these means of mass media pertains to its operating efficiency, accessibility for the broadest spectrum of the population, practically limitless proliferation, as well as technical ease and cheapness of the production process.

Keywords: communication theory, sound accompaniment, stylistic features of the media, linguistic features of the media, specificity of audiovisual media, audiovisual media, media, journalism, linguistics, media sphere
This article written in Russian. You can find full text of article in Russian here .

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