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Litera
Reference:

Speech and Evocative Influence in Internet Media Discourse

Konovalova Mariya Vladimirovna

PhD in Philology

associate professor at Chelyabinsk State University

454001, Russia, Chelyabinsk Region, Chelyabinsk, Brothers Kashirinykh' str., 129

makonovalova@yandex.ru
Другие публикации этого автора
 

 

DOI:

10.25136/2409-8698.2018.3.26622

Review date:

16-06-2018


Publish date:

25-09-2018


Abstract.

The subject of this article is the differences in speech and evocative effects in the online media discourse. The author considers  the speech and evocative effects and reveals the concept of evocative effects in a media discourse. The article discusses  the theoretical aspect of studying the impact of media texts on the recipient of information, special attention being paid to the cognitive and medialinguistic approaches to this phenomenon. The author of the article analyzes the linguistic means of representation of the evocative impact in the news media text and examines the account of the author of the background knowledge of the recipient. She also analyzes the evocative impact of headlines and media texts of news selected by the method of continuous sampling. In her study Konovalova uses the methods of observation, generalization and description of linguistic phenomena. The novelty of the study is caused by the fact that linguistic indicators are first considered from the standpoint of the evocative impact of the news media text on the recipient. It has been proved that the language means of the evocative impact are present both in the title of the media text and in the text of the news. It has also been established that the evocative impact is embodied with the help of linguistic means designed to intensify the background knowledge of the recipient when perceiving the news text.

Keywords: news media text, headline, media text, media discource, background knowledge, evocative influence, speech influence, recipient, evocation, influence
This article written in Russian. You can find full text of article in Russian here .

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