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Particularities of Healthy Lifestyle Promotion in China's Printed Media (the Case Study of The Popular Medicine Journal)
Chzhen Lu

PhD in Philology

post-graduate student of the Department of Mass Media at Southern Federal University

344000, Russia, Rostov-on-Don, Sorge's str. 21A, ap. 6B



At the age of the social and economic development of modern China, the issues of physical and mental health and healthy lifestyle values are growing especially important. The present article is devoted to the role played by Chinese general audience medical publications in promotion of health-saving technologies. In this regard, the author of the article pays special attention to the general review of the genesis and gradual development of Chinese general audience medical publications in accordance with particular sociohistorical periods. The author focuses on modern printed media that transmit today's China's health care policy. The author provides results of the analysis of typological and substantial particularities of The Popular Medicine Journal issues that have been published since 2006 till 2016. This journal is a long tradition and today has a dominant position in China's printed media. The Journal publishes articles and researches of respected representatives of modern Chinese medicine. The author emphasizes the important role and main provisions of traditional Chinese medicine, and their importance for health and well-being of a modern person. 

Keywords: concept of Yang-Sheng, media text, semantic content, typological features, traditional chinese medicine, healthy lifestyle, propaganda, popular scientific medical magazines, periodical, media



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This article written in Russian. You can find full text of article in Russian here .

Bodriiyar Zh. Obshchestvo potrebleniya. Ego mify i struktury / Per s fr. i primech. E.A. Samarskoi. M. 2006. 269 s.
Van Li, Populyarnye meditsinskie zhurnaly Rossii i Kitaya: auditornye, funktsional'nye, tematicheskie i zhanrovye osobennosti, MGU, 2009.
Khabermas Yu. Moral'noe soznanie i kommunikativnoe deistvie / Per. s nem. pod red. D. V. Sklyadneva, poslesl. B. V. Markova. SPb. 2000. 157 s.
Otchet strategii “Zdorovyi Kitai 2020”. http://www.nhfpc.gov.cn/mohghcws/s3574/201208/55678.shtml(data obrashcheniya: 27.02.2017).
O zhurnale «Populyarnoi meditsine» https://baike.baidu.com/item/%E5%A4%A7%E4%BC%97%E5%8C%BB%E5%AD%A6/10732687?fr=aladdin(data obrashcheniya: 28.05.2017).
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