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Litera
Reference:

Generic Trademarks with the Semantic Role of the AGENT in the English Blog Discourse Event Schemas

Akimova Ol'ga

Senior Lecturer of the Department of English at Higher School of Business under Lomonosov Moscow State University

119991, Russia, g. Moscow, ul. Leninskie Gory, 1, stroenie 52

Egorova_rudn@mail.ru

DOI:

10.25136/2409-8698.2019.1.24598

Review date:

26-02-2019


Publish date:

03-03-2019


Abstract.

The subject of the research is the generic trademarks that play the semantic role of the AGENT in the English blog discourse event schemas. The aim of the research is to reveal cognitive discursive peculiarities of generic pragmonyms that play the semantic role of the AGENT in representative event schemas of the English blog discourse based on the integrated linguistic and cognitive analysis. The rationale of the research is caused by the role of generic pragmonyms as one of the most productive sources of enriching the vocabulary as well as the units that influence the linguistic consciousness and create new cognitive structures. To achieve the research targets, the researcher has applied a combination of such research methods as discursive and contextual analysis and conceptual modelling. The novelty of the research is caused by the fact that for the first time in the academic literature the researcher carries out an integral analysis of peculiar use of English generic pragmonyms playing the role of the AGENT in the event schemes represented by the means of the English blog discourse. The author comes to the conclusion that apart from deonimized pragmonyms that designate living creatures capable of perception and cognition, some generic pragmonyms play the role of the AGENT based on the metaphoric or metonymic transfer of meaning. 

Keywords: blog, pragmonym, representation, semantic role, agent, event schemas, generic trademark, metonymy, cognitive structures, metaphor
This article written in Russian. You can find full text of article in Russian here .

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