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Theoretical and Applied Economics
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MAIN PAGE > Journal "Theoretical and Applied Economics" > Rubric "Entrepreneurship"
Entrepreneurship
Skvortsova N.A., Lebedeva O.A., Sotnikova E.A. - The impact of information technologies on business development pp. 42-50

DOI:
10.25136/2409-8647.2018.1.25189

Abstract:   The object of this research is the information technologies and their impact on business in general. The subject of this research is the cumulative approaches towards business conduct within the influence area of information technologies. Maintenance of competitiveness and achievement of best results requires the introduction of innovations such as information technologies. The author meticulously examines the theoretical approaches to potential transformations in conducting entrepreneurship or business organizational processes with the help of information technologies. However, the assessment of small business allowed determining that the executives are not quite ready to invest into the information technologies. The main conclusion consists in suggestions formulated on the basis of the analysis of information technologies that must encourage the improvement of economic indexes of business sector. Special attention is given to automation of customer relationship management. The scientific novelty is defined by comprehensive approach towards studying the algorithm of implementation of information technologies into the business sphere.   
Alekseev I.V. - Evaluating the System of Franchise Merchandising pp. 43-57

DOI:
10.7256/2409-8647.2015.3.15119

Abstract: In the offered article the evaluation of the enterprises functioning in the sphere of franchizing and in the conditions of promotion of the concept of the partnership directing the efforts to deduction of attention of exclusively financially active part of the population, but not on the ordinary consumer – the natural person is carried out. In this aspect, according to the author, all complexity of process of advance of a franchasing product is concluded.The purpose of this article is the assessment of the Russian market of franchizing regarding advance of a franchasing product. Tasks are directed on research of the mechanism of advance of a franchasing product.Research method in this article is the economic analysis of activity of the franchasing enterprises advancing concepts of partnership.The main conclusions of the author are that the Russian market of franchizing possesses high potential to growth. Mechanisms of its advance are specific and every year become complicated in connection with competition growth. When developing strategy of expansion of a partner network, the head office needs to consider features of the market of franchizing on the branch and to plan optimum budgets which answer their set strategic tasks.Novelty of article is that in it the assessment of the Russian market of franchizing regarding advance of a franchasing product is given, and also attempts of research of the mechanism of its advance are made.
Degtyarev A.N., Malikov R.I., Grishin K.E. - Transaction Costs in Terms of Institutional Configuration of the Regional Business Environment pp. 59-69

DOI:
10.7256/2409-8647.2016.2.19043

Abstract: The subject of the present research article is the theoretical questions of occurrence of transaction costs in the business environment and their impact on business efficiency. It is proved that the transaction costs are an important indicator of the effectiveness of the business environment. It is also proved that the volume of internal (incompany) transaction costs and transaction costs of the market interaction of entrepreneurs may vary due to the nature of the impact of non-market regulatory mechanisms (primarily government regulatory system). It is proposed to assess the level of transaction costs of businesses depending on the institutional structure of the business environment within the parameters of the administrative regulation of business. The authors put forward the research hypothesis that the real (actual) level of the transaction costs of the market interaction of a business entity is defined by the institutional configuration of the regional business environment. It is determined that the administrative regulatory regime in respect of a particular business entity and accordingly, the potential level of transaction costs, and the ability to manage them are determined by the parameters of the main contract with the state. The conclusion is that the key objective of management of regional economic development under modern conditions should be the design and construction of the institutional configuration of the regional business environment which, among other things, would help to reduce transaction costs in the process of implementation of business activity. The study is based on the methodological approach to the design of the system of interaction of imperious and enterprise structures on the basis of formation of the institutional matrix of the business environment. The novelty of the research is caused by the fact that the authors develop theoretical and methodological approaches to the design and construction of the institutional configuration of the regional business environment which, among other things, would help to reduce transaction costs in the process of implementation of business activities and to make rational management decisions that would contribute to the formation of favorable conditions for the enterpreneurial development.  
Mikhailova L. - Modern methods of attracting, selecting and rewarding franchisees pp. 120-125

DOI:
10.25136/2409-8647.2017.4.24460

Abstract: The subject of this research is the methods of attracting, selecting and rewarding franchisees. Particular attention is given to the interconnection between the methods of interaction between franchiser and franchisee, as well as the tasks of the franchiser during development of the business. The work examines the effect of modern trends in the area of franchising upon selection of methods of work with the franchisee. The methods of interaction between the franchiser and franchisee gain special relevance due to growth in the competition on the market and economic crisis. The scientific novelty of this research consists in the fact that the author describes the methods of interaction between the sides in a franchise with consideration of modern trends, as well as explains the interconnection between selection of the method of influence upon the franchisee and tasks of the franchiser. A conclusion is made that attracting franchisees can consists in financial methods (regulation of the initial investment and royalties) or giving the franchisee certain freedoms in operation.
Gyulverdiev R.B. - Trends in transboundary online trade: convergent legal dimension pp. 126-138

DOI:
10.25136/2409-8647.2017.4.24809

Abstract: The object of this research is the transboundary online trade, as one of the lucrative forms of organizing and conducting business. There is currently active effort in Russia to create efficient commodity-distribution ecommerce system, which can be rapidly driven by manufactured product export. Thus the author pays particular attention to the existing uniquely low quota of duty free import of goods, which stimulates the growth of substantial competitive advantages of foreign online stores over their Russian counterparts. The author examines the statistical data of the ecommerce market, and analyzes Russian and foreign legislation regarding the mechanisms used to limit the norms of duty free import of goods for personal use through mail. A conclusion is made that there is pressing need for a complex and systemic regulation of online trade, the key role in which will be played by both, the technological and legal components.
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