Theoretical and Applied Economics
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MAIN PAGE > Journal "Theoretical and Applied Economics" > Rubric "Entrepreneurship"
Entrepreneurship
Alekseev I.V. - Evaluating the System of Franchise Merchandising pp. 43-57

DOI:
10.7256/2409-8647.2015.3.15119

Abstract: In the offered article the evaluation of the enterprises functioning in the sphere of franchizing and in the conditions of promotion of the concept of the partnership directing the efforts to deduction of attention of exclusively financially active part of the population, but not on the ordinary consumer – the natural person is carried out. In this aspect, according to the author, all complexity of process of advance of a franchasing product is concluded.The purpose of this article is the assessment of the Russian market of franchizing regarding advance of a franchasing product. Tasks are directed on research of the mechanism of advance of a franchasing product.Research method in this article is the economic analysis of activity of the franchasing enterprises advancing concepts of partnership.The main conclusions of the author are that the Russian market of franchizing possesses high potential to growth. Mechanisms of its advance are specific and every year become complicated in connection with competition growth. When developing strategy of expansion of a partner network, the head office needs to consider features of the market of franchizing on the branch and to plan optimum budgets which answer their set strategic tasks.Novelty of article is that in it the assessment of the Russian market of franchizing regarding advance of a franchasing product is given, and also attempts of research of the mechanism of its advance are made.
Degtyarev A.N., Malikov R.I., Grishin K.E. - Transaction Costs in Terms of Institutional Configuration of the Regional Business Environment pp. 59-69

DOI:
10.7256/2409-8647.2016.2.19043

Abstract: The subject of the present research article is the theoretical questions of occurrence of transaction costs in the business environment and their impact on business efficiency. It is proved that the transaction costs are an important indicator of the effectiveness of the business environment. It is also proved that the volume of internal (incompany) transaction costs and transaction costs of the market interaction of entrepreneurs may vary due to the nature of the impact of non-market regulatory mechanisms (primarily government regulatory system). It is proposed to assess the level of transaction costs of businesses depending on the institutional structure of the business environment within the parameters of the administrative regulation of business. The authors put forward the research hypothesis that the real (actual) level of the transaction costs of the market interaction of a business entity is defined by the institutional configuration of the regional business environment. It is determined that the administrative regulatory regime in respect of a particular business entity and accordingly, the potential level of transaction costs, and the ability to manage them are determined by the parameters of the main contract with the state. The conclusion is that the key objective of management of regional economic development under modern conditions should be the design and construction of the institutional configuration of the regional business environment which, among other things, would help to reduce transaction costs in the process of implementation of business activity. The study is based on the methodological approach to the design of the system of interaction of imperious and enterprise structures on the basis of formation of the institutional matrix of the business environment. The novelty of the research is caused by the fact that the authors develop theoretical and methodological approaches to the design and construction of the institutional configuration of the regional business environment which, among other things, would help to reduce transaction costs in the process of implementation of business activities and to make rational management decisions that would contribute to the formation of favorable conditions for the enterpreneurial development.  
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