Theoretical and Applied Economics
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MAIN PAGE > Journal "Theoretical and Applied Economics" > Contents of Issue № 03/2015
Contents of Issue № 03/2015
Service sector: management & economics
Korobkova Y.E. - Corporate Culture of the Russian Merchantry as an Example of Socially Oriented Business pp. 1-15


Abstract: The object of the research in this article is the corporate culture of the Russian pre-revolutionary business and its sources. The subject of the research is the Russian business before revolution. The problem of socially oriented business as one their main conditions of creation of business reputation is a topical issue nowadays. In her article Korobkoba examines how the problem was solved at the end and the beginning of the XX century by Russian businessmen 64% of whom were the so called Old Believers. The ethical code of Old Belief demanded honest work and business, discipline, asceticism in private life, and social responsibility. Therefore, the author studies the business ethics stated in 1912 in "The Seven Principles" of business management in Russia and the corporate culture created during that period at the enterprises. In her research the author uses analytical and comparative methods as part of the comparative analysis. The main conclusions of the author in the comparative analysis are that in business pre-revolutionary Russian business was guided by the ethical code of Old Belief. The main thing in this code – honest work for the benefit of society which was considered as service to God. Credo of Old Believers merchants - "Everything for business – nothing for yourself". The majority of enterprise dynasties endowed big money for charity and considered a duty to care of employees of the enterprises, creating conditions for life. Such relation provided the maximum loyalty of workers to the enterprises that excluded turnover of staff and increased labor motivation, eventually, provided enterprise success of firms, determined in many respects the rapid economic growth of Russia during this period.Novelty of article is that the review of organizational cultures of the enterprises of the Russian businessmen of the end of the XIX beginning - the XX centuries of which formation business ethics of Old Belief are the cornerstone is offered.
Innovative economy
Vasin S.M., Gamidullaeva L.A. - Innovative Capacity of the Modernization of Economy in the Volga Federal District pp. 16-42


Abstract: Under the conditions of the world globalization the scale of such tasks as modernization and innovative development of all branches of economy gains the special importance. Thus efficiency of functioning of innovative system of the country in general, its competitiveness substantially depend on a dinamization of innovative processes at the level of concrete regions. Thus, the crucial role in a question of innovative development of Russia is played by effective use of innovative capacity of regions, as caused its research for the purpose of modernization of economy of regions of the Volga Federal District. As a methodological basis of research the methodology of system approach was applied. As the private methods of the system analysis and synthesis, induction, deduction, the comparative, factorial analysis and other methods were used. On the basis of the comparative analysis of the main socio-economic indexes of development of regions of the district in dynamics authors generalize the existing problems and tendencies of development of innovative potential of modernization. The factors defining ability of economy of the district to join in an innovative trend are allocated. By results of the carried-out analysis conclusions are drawn and the general recommendations for increase of efficiency of use of innovative capacity of regions of the Volga Federal District are made.
Alekseev I.V. - Evaluating the System of Franchise Merchandising pp. 43-57


Abstract: In the offered article the evaluation of the enterprises functioning in the sphere of franchizing and in the conditions of promotion of the concept of the partnership directing the efforts to deduction of attention of exclusively financially active part of the population, but not on the ordinary consumer – the natural person is carried out. In this aspect, according to the author, all complexity of process of advance of a franchasing product is concluded.The purpose of this article is the assessment of the Russian market of franchizing regarding advance of a franchasing product. Tasks are directed on research of the mechanism of advance of a franchasing product.Research method in this article is the economic analysis of activity of the franchasing enterprises advancing concepts of partnership.The main conclusions of the author are that the Russian market of franchizing possesses high potential to growth. Mechanisms of its advance are specific and every year become complicated in connection with competition growth. When developing strategy of expansion of a partner network, the head office needs to consider features of the market of franchizing on the branch and to plan optimum budgets which answer their set strategic tasks.Novelty of article is that in it the assessment of the Russian market of franchizing regarding advance of a franchasing product is given, and also attempts of research of the mechanism of its advance are made.
Management and corporate governance
Motin K.V. - Outstaffing in Relation to the Production Strategy of an Enterprise pp. 58-63


Abstract: The author considers modern methods of management in the field of the taxation for the purpose of decrease in expenses of the enterprise in the form of outstaffing. During research it is shown that this method which is widely applied in a number of the western countries is effective and simple in realization, method of decrease in expenses. On an example, the carried-out practice, it is visually shown on how many powerful the income from application of this method can. It is told about "reefs" which meet to the businessman on this way. The author suggests to make a certain advantage previously. Research is conducted on the basis of the comparative analysis about application of statistical data on the example of the concrete enterprise that allows to present efficiency of outstaffing visually. In work visually dkazano that outstaffing is effective and simple in realization, method of decrease in expenses of the organization. The author made an attempt of application of a method of outstaffing in practice of the Russian business and compared legitimacy of such tactical actions in the conditions of the modern Russian legislation in comparison with foreign practice.
World economy and international economic relations
Arshavskiy G. - Business Communication with China: Features, Mistakes and Delusions pp. 64-89


Abstract: The article is devoted to a problem of business communications with China, namely to the typical mistakes and delusions allowed by foreign businessmen in the course of the work with the Chinese partners. At the same time, the author notes traditional cultural specifics of China which are fully reflected and in the business environment. Due to the steady opinion on extreme complexity of business communication with China in article the question of possibility of implementation of effective communications and cooperation with the Chinese business community is raised. In article theoretical, formal and logical and analytical methods of research are used. The author analyzes mistakes which are made by foreign businessmen in the communications with the Chinese party, and the conclusion that numerous difficulties which they meet, first of all, are connected with ignorance of the business specifics of China in many respects having a traditional cultural and historical basis and, as a result of this ignorance, with application of primordially western forms and approaches to business is drawn. The value of this research consists in its practical importance, i.e. in the description and the analysis of typical mistakes of foreign businessmen and the companies in communications with China, and also in reduction of real examples from business experience of the author. Besides, in this article the corresponding recommendations allowing to avoid or minimize risk of commission of similar mistakes in communications with the Chinese colleagues are made.
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