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Theoretical and Applied Economics
Reference:

Peculiarities of the motivation of crowdsourcer as the basis for increasing work efficiency

Polyakova Yuliya Mikhailovna

PhD in Economics

Engineer, Laboratory of Applied Industrial Analysis, Faculty of Economics, Lomonosov Moscow State University

119234, Russia, g. Moscow, ul. Leninskie Gory, 1str.46, kab. 311

flaeeee@gmail.com

DOI:

10.25136/2409-8647.2017.4.24232

Review date:

19-09-2017


Publish date:

15-01-2018


Abstract.

The subject of this research is the motivation of employees to increase efficiency of their work. The object of this research is a crowdsourcer as a participant of the crowdsourcing process. Special attention is given to the theories and models of motivation of personnel, as well as factors of motivation of the crowdsourcer that effect the efficiency of their work. The author proposes a model of motivation, which accounts for the aspects of motivation that explain the psychological behavior of the crowdsourcer in the crowdsourcing project. The main conclusion of the conducted research consists in the claim that the current theories and models of personnel motivation are imperfect and need improvement. The author’s contribution to the research of this topic consists in the analysis of the sectors of personnel motivation, their systematization, as well as analysis of factors effecting the motivation of the crowdsourcer and development of a motivation model for the crowdsourcer that would allow assessing the level of motivation of the crowdsourcer for increased efficiency of their work.

Keywords: crowdsourcer motivation model, personnel motivation model, crowdsourcer motivation factors, crowdsourcer as an employee, personnel motivation, crowdsourcing, work efficiency, psychological behavior of employees, crowdsourcing project, motivation level
This article written in Russian. You can find full text of article in Russian here .

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