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Theoretical and Applied Economics
Reference:
Soboleva Y.P., Parshutina I.G., Samorodova E.M. —
The System of Company's Efficient Strategic Planning as a Mechanism of Increasing Region's Investment Attractiveness
// Theoretical and Applied Economics.
– 2017. – № 2.
– P. 90 - 98.
DOI: 10.25136/2409-8647.2017.2.22399 URL: https://en.nbpublish.com/library_read_article.php?id=22399
The System of Company's Efficient Strategic Planning as a Mechanism of Increasing Region's Investment Attractiveness
Soboleva Yuliya Pavlovna
PhD in Economics
associate professor of the Department of Marketing and Trade Affairs at Orlov State University of Economics and Trade
302025, Russia, Orel Region, Orel, str. Oktyabr'skaya, 12
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soboleva-yp@mail.ru
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Другие публикации этого автора
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Parshutina Inna Grigor'evna
Doctor of Economics
professor at Oryol State University of Economy and Trade
302028, Russia, Oryol Region, Oryol, str. Oktyabr'skaya, 12
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parshutina@inbox.ru
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Samorodova Elena Mikhailovna
PhD in Economics
associate professor at Oryol State University of Economy and Trade
302028, Russia, Oryol Region, Oryol, str. Oktyabr'skaya, 12
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samorodova733096@mail.ru
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DOI: 10.25136/2409-8647.2017.2.22399
Review date:
23-03-2017
Publish date:
13-07-2017
Abstract. The object of the research is the system of strategic planning used by a company as a mechanism to increase region's investment attractiveness. The subject of the research is the process of performing stragetic planning at an industrial enterprise. In their research the authors provide an evaluation of efficiency at each stage of strategic planning at an enterprise. To eliminate discovered defects and in accordance with the set goals, the authors suggest to complete strategic planning with particular targets that can be quantitatively measured. In order to minimize problems that may arise in the sphere of strategic planning, the authors state that evaluation of the quality of the aforesaid process is very important. They offer a scheme for evaluating the quality of strategic planning and increasing efficiency of strategic planning in general. The authors suggest that we should use a certain set of evaluation criteria, each of them is represented in a form of particular indicators. Application of the above metnioned scheme for strategic planning quality evaluation will allow to define problems that may arise in the process and to increase the quality of the process. The research methodology is based primarily on the structured system and abstract-logical methods of economic analysis. To define problems of strategic planning, the authors use marketing methods such as interview and corporate surveys well as analysis of information contained in financial reports of a region's food industry enterprise. The scientific novelty of the authors' conclusions is caused by the fact that the authors apply the systems approach and stage-by-stage specification of strategic targets accompanied with certain tasks that need to be solved. The research is completed with the theoretical and methodological grounds of strategic planning and management. The results of the research can be used both in the teaching process and developing long-term plans of development.
Keywords:
food industry, region, development factors, management, strategic planning, investment attractiveness, investment potential, quality of planning, indicators, goals and objectives
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