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Market Orientation of Companies: Stating the Problem, Research and Prospects
Skvortsova Nataliya Aleksandrovna

PhD in Economics

Docent, the department of Marketing and Sales, Oryol State University of Economics and Trade

302028, Russia, Orlovskaya oblast', g. Orel, ul. Oktyabr'skaya, 12

skv-09@mail.ru
Другие публикации этого автора
 

 
Lebedeva Ol'ga Aleksandrovna

PhD in Economics

Docent, the department of Marketing and Sales, Oryol State University of Economics and Trade

302028 Russia, Oryol Region, Oryol, str. Oktyabr'skaya, 12

o.a.leb@mail.ru
Другие публикации этого автора
 

 

Abstract.

The subject of the research is the trends and patterns of market development. The authors examine such aspects of the topic as the mechanisms and rules of market functioning. The object of the research is specific stages of the evolutionary approach of marketing influence on the market. Special attention is paid to the main stages of the evolutionary approach to marketing influence on the market. The research is focused on moving markets. The authors also describe limiting instruments of strategic marketing that do not allow companies performing in the territory of Russia to maintain international partnerships. The methodology and methodological basis of the research involves such research methods as analysis, synthesis, abstraction, systems approach and comparative analysis that allow to study the market and companies from the point of view of their constant development and interaction. The scientific novelty of the research is caused by the fact that the author provides integral grounds for transferring to international partnership marketing as a fundamental shift to combining mutual efforts of owners, management and personnel of companies in order to achieve a higher level of commitment and coordination of actions in order to raise consumer values. The main conclusion of the research is the authors providing explanation and grounds for market orientation adapated to Russian business environment.

Keywords: marketing evolution, marketing strategy, integration, corporate business, marketing, market, economy, company, resources, transformation

DOI:

10.7256/2409-8647.2017.1.21981

Article was received:

13-02-2017


Review date:

12-02-2017


Publish date:

15-04-2017


This article written in Russian. You can find full text of article in Russian here .

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