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Alternative Concept to Overcome the Crisis
Alekseev Nikolai Evgen'evich

PhD in Economics

associate professor of the Department of General Economy and Law at Siberian State Automobile and Highway Academy

644080, Russia, Omsk Region, Omsk, str. Peace prospect, 5, room No. 213

oeip@mail.ru

Abstract.

The subject of the research is the concept of collaborative consumption which is a kind of alternative to the present concept of individual consumption. The object of the research is a contemporary economic system characterized by a decrease in volumes of production and consumption of goods, the fall in real income in the consumer sector, the decline in purchasing power, inflation and unemployment. Special attention is paid to the idea that in the modern world the concept of increasing consumption is no longer the driving force of development of society and the whole philosophy of the future is also undergoing change. On the one hand, growing economic crisis leads to the transformation of patterns of consumption, from individual models to the model of collaborative consumption, thereby reducing consumption and transforming its structure. On the other hand, the recognition of the model of collaborative consumption deprives the economy of one of the directions of overcoming the crisis – the growth of volumes of consumption, reduction of unemployment, increase and acceleration of financial flows. The author comes to the conclusion that one of the effective means of combating global financial and economic crisis and a worthy alternative to individual consumption may be an adaption model of collaborative consumption. This model is based on the paradigm shift of social development (the growing dominance of the network structure of social life), transformation of the structure of needs of the population (from rigid hierarchical structures to flexible but atomistic market structure and finally a network form interaction coordination) characterized by the lack of ownership of the used good.

Keywords: paradigm of social development, quality of the good, collaborative consumption, transformation, needs, idea, disfunction, consumer society, network coordination, economic recession

DOI:

10.7256/2409-8647.2017.1.18329

Article was received:

13-03-2016


Review date:

14-03-2016


Publish date:

15-04-2017


This article written in Russian. You can find full text of article in Russian here .

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