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Culture and Art
Reference:
Ryleva, A. N.
Petrol as a Metaphor of Culture
// Culture and Art.
2011. № 4.
P. 26-30.
URL: https://en.nbpublish.com/library_read_article.php?id=58403
Ryleva, A. N. Petrol as a Metaphor of Culture
Abstract:
Changes which has taken place in conceptions
of many phenomena lately allow us to take a new look at
the combination of words ‘petrol and culture’. Not going too
deep into details, let’s say that this connection is becoming
extremely clear after certain genetic researches explaining
the primary foundation of culture. The roots of a visual or
verbal image lie in the mechanism of speech. Metaphor,
as it is already known, is a mechanism of transfer of the
meaning, i. e. – the mechanism of speech formation and,
consequently, culture formation. It is time now to get a
cultural understanding of strategic natural resources.
Metaphor is the basic and the most profound, even though
not the only one, tool for such understanding. Does it mean
that we are facing the new stage of humanization of natural
science and thereby, new opportunities of cultural studies,
such as cultural understanding (a kind of cultural audit) of
mineral resources?
Keywords:
cultural studies, petrol, metaphor, culture, humanization, mineral resources, cultural audit, image, speech, potential.
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