Man and Culture - rubric Digital culture and Internet
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Digital culture and Internet
Nadezhkina E.S. - Image of Russia in the Chinese Уnew mediaФ: representation of Russia on the platform pp. 40-50


Abstract: This article discusses the concepts of “representation” and “image”, the difference between them in the Russian scientific discourse, as well as the image of Russia in the Chinese online media segment based on analysis of the search results by the keyword results “Russia” on the portal for the period from October 2018 to October 2021. The author also provides quantitative analysis in accordance with several statistical parameters, as well as the content of news and informational articles during the peak frequency of requests for analyzing the interest of users of the new Chinese media pertaining to the image of Russia. In view of many users the Chinese online media segment, the political relations between Russia and China are currently at their historical zenith; however the representation of Russia still leans mostly only on the political component, and the iconic figures translating the image of Russia are the leaders and politicians of the country. In modern Chinese society and information space, a significant role is played by new media that have emerged in the era of Internet technologies and global networks; therefore, consideration of the public opinion of the users of new Chinese media is highly relevant for the analysis of the image of Russia.
Gryaznova E.V. - Information Culture of Medical Institutions: Problems and Prospects pp. 92-111


Abstract: The subject of the research is the problems and prospects of information culture of medical institutions. The author investigates the problem of the formation and implementation of information culture at medical institutions in today's Russia. In her article Gryaznova also focuses on the problems associated with the management and control of health care considering the growing informational support of public health service. Particular attention is paid to developing human resources of the information culture that is based on quite a new phenomenon for our country - corporate culture. Thus, information culture, corporate culture and management are the elements of the same system.The main research methods used by the author include the systems approach, categories and concepts used in the informational approach as well as the analysis and synthesis methods. The results of the study demonstrate that the main problems of information culture of health care are the following:1. Funds of the informational support of the public health system are insufficient for developing the kind of information culture of health care that would meet the requirements of the information society.2. There are no common standards to ensure compatability of different information systems in health care which hinders the process of the development of information culture medium.3. The process of the development of information culture in health care is also affected by the lack of human resources in public health in general.
Klyueva N.Y. - Electronic culture and communication pp. 107-120


Abstract: The article is devoted to the question of the influence of modern culture and modern communication technologies. It continues and develops the discussion initiated in the 1960th by representatives of the Canadian school of cultural research concerning interdependence of technologies and mechanisms and forms of communication activity. At the present stage the issue was placed in the new contexts. There is a phenomenon of electronic culture which was investigated only in parts and on the material of early examples by representatives of the Canadian school (in particular, by G.M. McLuhan) . In the center of consideration is the Turing test as the specific phenomenon allowing to draw wide conclusions of modern forms of communication. As basic methodology the theory of technological determinism of G.M.Mcluhan and his concept of dividing of culture for eras depending on technology of communication is taken. As a conclusion situation according to which modern communication technologies change as those principles of communication between people is offered. In the situation when it appears to be impossible to determine the author of the message, the only condition of successful communication is the message, its style, semantic coherence, understanding of the purposes and tasks of the interlocutor. The communication mediated by the computer is an important component of modern electronic culture, and cogitative experiment of Turing helps us to understand its specifics better. Relevance of use of Turing test for the Internet communication is proved.
Gryaznova E.V. - The information space of the corporate culture in health care pp. 107-126


Abstract: the Subject of research is the study of the role of the information space of corporate culture as a factor effectivnogo health development.This article is a continuation of studies of the problems of Informatisation of public health, published NotaBene. The author considers in detail the structural elements of the information space of the corporate culture and their role in health development. In the work special attention is paid to this element of corporate culture as an information subsystem of a person. In particular the problem of formation of information culture in the health system at the level of personnel training and retraining.As the main research methods used in the work of the analytical method, activity-based approach, information approach, typology, generalization. Research has shown that one of the problems of Informatisation of health care is the low level of information culture of the potential of medical personnel.Information space formed on the basis of the information of the
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