Man and Culture - rubric Theory and methodology of communication
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MAIN PAGE > Journal "Man and Culture" > Rubric "Theory and methodology of communication"
Theory and methodology of communication
Simbirtseva N.A. - Media activity as a personal quality of the postindustrial culture: on the way to solution of the problem pp. 1-8


Abstract: The subject of this research is the media activity as a personal quality of a modern man. The object of this research is the modern subject of culture as creator, as well as consumer of diversified information. The author reviews the activity of an individual as manifestation in various forms of behavior, lifestyle, and way of thinking. Special attention is given to the peculiarities of the path from adjustment to the circumstances of existence in the technogenic world till the critical understanding of reality; it requires demonstration of specific qualities and skills regarding the work with media information, represented by the content of the Internet resources, communication ties, and sociocultural practices. Media competence of a modern man is the key condition for the successful and accomplished self-realization in career, life, and creative work. The scientific novelty consists in determination of media activity as a fundamental characteristic of an individual of the postindustrial era. Familiarization with the media spaces opens opportunities for the new methods of work with information and preservation of humanistic ideologies within the sociocultural reality.
Firulina E. - Media image of Russia in a glossy magazine pp. 29-37


Abstract: The subject of this research is the media image of Russian in a glossy magazine, while the object is the photographs in the glossy magazine “Vogue”. The goal of this work is the reconstruction of Russia’s image as a polysemantic text through the retrospective of illustrations on the “Russian theme”. Russian ballet, train stations, old mansions, fur hats and coats, birchwood, kokoshnik, and other cultural elements create a distinguish artistic reality, and text created from the allusions and quotes. Meanings of the text are extended over time, acquiring the historical memory and generating the new messages. Methodological foundation of the work contains the semantic analysis, which allowed revealing the components of Russia’s image in a glossy magazine. The scientific novelty lies in the fact that the image of Russian in a glossy magazine represents a media image leaning on the well-known stereotypes, repeating storylines, themes, and details. It is noticeable that the stereotypes have not changed much throughout the fairly long history of the magazine. Basic stereotypes include the Russian winter, folklore, ballet, and space. Among the leading aspects depicting the image of Russia  in the Vogue magazine, can be highlighted the portrait images of the prominent of cultural figures, winter subject, ballet themes, temples, monasteries, folklore and “Soviet” motifs, themes of space and carnival. An important place in establishing the image of Russian in a glossy magazine belongs to the architectural landscape, mostly expressed in a Petersburg and Moscow texts. Russia’s image is created using multiple details that refer to the popular stereotypes. The image of Russia also has a feature of citationality – when the photographers refer to the historical and literary material: revolution and White movement, history of ballet, as well as characters from the compositions of L. N. Tolstoy, I. A. Bunin, B. L. Pasternak.
Trofimova G.A. - Culture TV: pluses and minuses pp. 45-57


Abstract: The subject of the cultural process always since its inception was television. It plays an important role today. Meanwhile, it seems, television itself as a cultural community must meet certain principles: to show due respect for the audience, to the country's history, traditions and customs of the people living in it.However, the cultural aspect of modern television has both positive and negative features. Their study and author has devoted his article. To implement this goal used methods of formal analysis, comparison, modeling and observation. As a result of research the author has identified the main advantages of modern television and called it the defects related to the quality of the show, the choice of subjects shows and movies, using works of literature and cinema have long since become the cultural heritage of the people.It was concluded that the need to address the shortcomings of television show. And offered as a necessary action to create a kind of respect for the interests of the Code of spectators and follow him, as well as the proper administration of the national legislation.
Synieokyi O.V. - The Early Eastern European Rock Journalism as a Special Information & Cultural Channel (Modern View On the Problem) pp. 56-85


Abstract: The results of the documentary research publications about pop and rock music, performed by the authors from Eastern Europe in the period of socialism are presented in this article. The unsufficiently explored pages of history of Eastern European music journalism in the sociocultural context of the origin and evolution of rock culture are outlined. The social information and cultural communication role of rock publications of foreign authors in Russian for soviet readers is revealed. The number of publications about Eastern European pop music in the Soviet magazined during the period from 1958 to 1982 are analyzed. The author used comparative-historical and cultural methodes. The journalistic texts from newspaper and magazine soviet periodicals, as well as musical and journalistic literature of Eastern Europe are used as an empirical basis.The main conclusion is that in the times of socialism Eastern European rock journalism stood for Soviet rock fans a special information and cultural channel. The history of Eastern European rock music and the current state of the music industry in the former «socialist community» in all modern editions of Russian rock covered in a minimum volume.
Synieokyi O.V. - Rock in the Soviet News Media, Samizdat, Post-Soviet Books and Magazines (The Historical and Cultural Analysis) pp. 58-76


Abstract: The study of the regularities of reflection rock documentary information in various media sources is an actual scientific historical and cultural problem. Reflecting the history of Eastern European pop culture of the former «socialist community» in the musical literature, and the social consequences of the «digital revolution» in the field of rock journalism remain poorly understood dopolnitetelnymi sectors. The subject of this article is to construct a chronological chain of iconic publications related to foreign and domestic rock culture in the Soviet and post-Soviet (Russian and Ukrainian) printing for the purpose of cultural analysis. In the article the author reveals the unique social and informational role of «Rock Samizdat» (the first independent publications) during the socialist era. In this research was applied a number of methodological tools of the humanities (history and cultural practices). As an empirical basis are the journalistic texts of newspaper and magazine periodicals, information and reference books, books of Soviet, Russian and Ukrainian authors. «Rock Samizdat», published in the official press, and multiple document-communications in times of socialism fulfilled sotsioinformatsionnye function as elements of a special mediakulturnoy system communications.
He Y. - Practical aspects of using chatbots for learning the Russian language in intercultural communication pp. 60-75



Abstract: hatbot based on artificial intelligence is a comprehensive research and educational tool for Russian language teachers and Chinese students studying Russian language and culture. This article is devoted to the issue of integrating a chatbot into the educational process as part of the study of the Russian language by Chinese students. The possibilities of using a chatbot in the aspect of RFL in face-to-face and remote formats are considered, and its advantages and disadvantages in acquiring specific practical skills, in particular, when studying Russian numbers, are identified. The purpose of this research is to study the possibilities of using a chatbot to identify the meaning of language units and the correctness of grammatical structures, as well as cultural characteristics in the process of teaching Russian as a foreign language. The research method is to analyze the correctness and usefulness of the chatbot's (ChatGLM) responses to questions related to the Russian language and culture. The scientific novelty of the study lies in the consideration of practical aspects of using a chatbot for studying the Russian language and culture. The results of this study show that the chatbot is a useful tool and allows you to practice language, ask questions in Russian and Chinese and receive answers from the system. To a limited extent, the chatbot can correct errors, suggest correct phrases and help students improve their foreign language communication skills. Machine learning methods and technologies, such as the chatbot, can be used to improve foreign language skills in the context of cross-cultural communication if treated judiciously. The results can be used to create methodological developments in the field of Russian-Chinese intercultural communication, as well as in the process of learning relevant languages.
Bychkova O.A., Nikitina A.V. - Images of game and gamer in the space of literature and computer games pp. 69-80


Abstract: The subject of this research is the images of game and gamers. In the space of literary work, they are arrayed in metaphorical and often demonic raiment, receiving moral-ethical interpretation in one or another way. The problem of game and gamer in criticism was regarded by Y. Mann (“On the Concept of Game as a Literary Image”), V. V. Vinogradov (“Style of the Queen of Spades”), E. Dobin (“Ace and Queen”, A. Pushkin’s “The Queen of Spades”), R. Caillois (“Games and People”), British writer and researcher of online games R, Bartle, American scientist Nick Yee, and many others. However, juxtaposition of literature sources on the topic to the research in the field of computer games is conducted for the first time. The scientific novelty consists in the comprehensive examination of the psychological game of the gamer based on the material of Russian literature (A. S. Pushkin “The Queen of Spades”, V. V. Nabokov The Luzhin Defense”) , as well as the modern computer games practice, in which psychological type of the gamer found its realization and development in accordance with genre diversity. Even the Russian classical literature depict game as an autonomous space that encompasses the gamer, and often has devastating effect on their personality. The author also observes an important characterological trait of the gamer: the conceptual, “literal” perception of the world, which is based on the reception of visual images of the world against verbal. Therefore, the Russian literature alongside the research practice of modern videogames from different angles approach examination of the images of “game and gamer”, cognize the factors and consequences of the problems that emerge in this object field, as well as seek for their solution. The data acquired in the course of the conducted comparative analysis is mutually enriching.
Kalina N.D. - Factors of visual communication as understanding of the processes of designing cultural artifacts pp. 77-91


Abstract: The subject of this research is visual communication. The goal of this research is to demonstrate the theory of designing visual culture artifacts in the images that possess communicative potential. Images are structured within a system of interrelated meanings that form holistic mages vividly illustrate semantic models to the people, which is the condition for easier visual perception of the form and content of the artifacts. The theory includes the three factors of visual communication: structuring of aesthetically expressive forms within the system of conventional meanings of the content; design of the spatial structure of artifacts using the universal cultural geometric language and artistic interpretations; creation of culturally significant information in the images using cognitive, artistic and symbolic signs of cultural languages. The novelty of consists in application of constructivist approach towards discrete encoding of the artifacts of visual culture within the system of meanings that represent content through the synthesis of shape of an aesthetically expressive image. Design education carries out a research of application of constructivist approach towards design of visual artifacts. The research results depended on the exhibition of the joint works of students from experimental and other students. The exhibition demonstrated that the works performed in architectonic style attract attention of the audience more than the works of other students. A constructivist approach towards design education contributes to optimization of visual communication with people.
Bulatov I.A. - The Role of the "Day of Russian Culture" in Constructing Russian Emigration Identity of the "First Wave". pp. 91-101



Abstract: Russian Culture Day, celebrated in most of the countries of Russian emigration on the birthday of Alexander Pushkin, is the subject of the study. In the article, this celebration is considered not as a narrowly cultural event, but as a national holiday, that is, an event whose value is recognized by all members of the nation who, as spectators or participants, are involved in the celebrations. Special attention is paid to three key functions of the holiday: uniting, protecting young people from denationalization and maintaining a sense of collective dignity. Other functions are also considered, the most obvious of which are entertainment and educational, but these three influenced the formation of a special emigrant identity. It is demonstrated that despite the remaining differences, different political forces took part in the preparation and holding of the holiday. At the same time, the view of the historical significance of Russian culture and the role of Pushkin could differ, but the controversy remained within the framework of the holiday, which served as a platform for communication. Special attention is paid to the press and its influence on the formation and development of the Day of Russian Culture. The text notes that the Day of Russian Culture was a phenomenon of "white emigration", expressing its values and aspirations. This celebration existed and consolidated the "white" emigrant mythology, one of the key characteristics of which was the belief in a speedy return to their homeland, "liberated" from the Communists. The victory in the Second World War of the Soviet Union, led to the disappointment of emigrants in this idea. Also at the end of the 40s, the "second wave" got into emigration, which was very different in its abilities from its predecessors. These factors predetermined the fading and disappearance of such an important symbol of "white emigration" as the Day of Russian Culture.
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