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MAIN PAGE > Journal "Man and Culture" > Rubric "Applied culturology"
Applied culturology
Sineokii O.V. - The Labels in Providing Products of Culture Music Industry (Communications Structure and Corporate Relations) pp. 22-41


Abstract: Audio recording is the main component of phonographic culture. The object of the present research is the music industry culture with all its corporate rules and features. The subject of the present research is labels as a part of phonographic business in the music industry from the piont of view of audiovisual culture. The typology of labels was studied and their structural and functional models were characterized. Corporate ties between the main actors of the recording business were identified. Due to the interdisciplinary nature of the phenomenon of phonographic culture, the researcher had to apply methodological instruments of different humanitarian sciences. The methodological basis of the research involves the synergetic approach viewing label as the main element of sound-recoding communication. The novelty of the research is caused by the fact that the author provides the scientific evidence proving that sound-recording establishments constitute a major part of the sound-recording system involved in the general system of the music industry culture. The researcher describes the structure of music-recording corporations and defines communicative patterns of record labels in the global system of show business.
Koptseva N.P. - On the Question about Cultural Grounds of Corruption in Modern Russia pp. 23-50


Abstract: Object of research is the strategy of corruption behavior of modern Russians and possible cultural deep bases of these strategy. On material of the analysis of modern theories of corruption behavior and cultural texts of the Soviet writers, cinematographers, modern Russian writers the cultural bases of social communications implanted in archaic and traditional Russian cultural space are considered. The cultural practicians connected with donation and a pirovaniye contain modern Russian social communications. Distinction between strategy of corruption behavior and cultural practicians of donation and a pirovaniye has basic character and has to be considered in modern Russian social management. The methodology of research is connected with the conceptual analysis of texts of the cultural anthropologists including studying economic and social aspects of donation. The hermeneutics of cultural texts, art reprezentant of the Soviet mythological picture of the world and the Russian national image of the world was applied. Scientific novelty of research is connected with detection of interconditionality of the Soviet mythological picture of the world, the Russian national image of the world with economy and social communications of gift, a feast. Is shown that legal mechanisms of overcoming of negative consequences of corruption behavior are insufficient. It is necessary to introduce the cultural practicians based on archaic and traditional values, but transformed to new social communications and new strategy of social management.
Shchuplenkov N.O., . - The Russian Language of the Emigre Community of the 'First Wave' as the Method to Preserve National Self-Identification pp. 31-57


Abstract: The article is devoted to the peculiarities of the Russian immigration speech of the 'first wave' that reflect profound changes in the Russian language and national identity of their descendants at the end of the XX century. Today many researchers speak of a certain gap in conceptual grounds and emphasize the need for reconsideration and new undestanding of the old conceptual approaches to the analysis of the phenomenon 'Russian immigration'. First of all, this is the question about what terms and categories the cultural and historical phenomenon of the diaspora should be described in. Should it be described in terms of national history and/or collective memory or in terms of trans-national history being developed nowadays? Their desire to return to Russia predetermined the constant and varied in form and method battle of the Russian migration for preservation of their national identity. Culture had the primary importance in this battle. Attempts of the Russian diaspora to preserve their ethnocultural identity created grounds for the idea of the national rebirth. That was the idea about the revival of the previous, prevolutionary Russia and entailed a strong socio-cultural dominant including the concept of the national unity (Sobornost in Orthodoxy), service to the community (immigration community understood as the 'small homeland'), sacrifice and protection of the previous national and cultural traditions. 
Griber Y.A., Jung I.L. - Health and sickness: color associations in modern Russian culture pp. 32-43


Abstract: The object of this research is the basic, anthropologically significant concepts of “health” and “sickness”. The subject of this research is the color associations in the modern Russian culture related to these concepts. The author carefully examines the intensity of color associations (this factor was assessed based on the number of color matches for each concept among various respondents), analyzes the correlation of associations with the color hue and diverse groups of shades (light, clear, dark), and determines the link between the concepts with achromatic colors – white, gray, and black. Special attention is given to the culturological expertise of the established associative connections. The research was conducted through the method of experiment, involving 100 Russian-speaking respondents (M=36, F=64, average age 23.73). The pallet consisted of 27 color samples from the Natural Color System (NCS). The participants were offered to select the most appropriate color samples for each concept. The conducted research allowed revealing the tolerant associations of the concept of “sickness” with dark green-yellow and yellow shades, which in the Russian culture indicate the decay, decomposition, deterioration. The structure of the chromatic image of the concept of “health” highlights two cores: in the red-yellow and green parts of the pallet. The core in the red-yellow part correlates with the image of a healthy person that in the Russian linguocultue semantically relates to healthy color of the face and natural blush. Prevalence of the green shades is explained by steady interaction in the Russian national sphere of concepts of the notions “health” and “sickness”. The scientific novelty of this work lies in quantitative characteristics of chromatic structure of the concepts of “health” and “sickness”; identification of the hue, lightness, saturation of the shades that form color associations and visualization of the acquired associative connections.  
Sineokii O.V. - Rock on «Balkanton» & «Elektrecord» (The Historical-Cultural Analysis of the Bulgarian and Romanian Pop Music Record Artifacts) pp. 52-95


Abstract: The object of study is a musical recording as a system of socio-cultural communications. The subject of this publication is a separate sector of the Balkan vector socio-cultural development of musical pop culture. The article describes the analysis of the formation and development of pop and rock music in Bulgaria and Romania. In this article detailed analysis of the origins of the Bulgarian and Romanian rock scene. From the standpoint of the development of socio-cultural communication in the music industry authors analyzed the history record systems: Bulgarian and Romanian. The author discussed in detail lesser known pages of the history of the Bulgarian and Romanian beat-(rock) music discussed in the context of the recording features. Problems of studying the history of the Bulgarian and Romanian beat-, pop and rock music in artefacts record considered in conjunction various interpretations. The author conducts scientific research, based on the most significant ideas belonging to different areas of modern humanities, where the priority appears comparative historical methodology. The author concludes that actually rock music became the unofficial center of the special social and communication system around which under socialism in Bulgaria and Romania (as well as in other countries «Eastern Bloc») formed heterogeneous youth subcultures. The process is as a result of scientific and technical modernization of everyday culture of big cities was further deterministic increased access to foreign music. Special contribution of the author in the study topics is concluded that for the recording systems of Bulgaria and Romania were the common presence of a single state manufacturer phonographic production, which had a monopoly of relevant national market for music recording. In conclusion, the author focuses on the fact that the global record industry requires modernization communications platform and the new formula organization recording and intercultural communication. In this context, the problem of forming strategies outlined crisis communications in the music industry of post-communist countries – Bulgaria and Romania.
Tropina I., Zhdankina G., Odintsov A. - The experience of film festival in the province: case-study on the example of Volgograd pp. 63-91


Abstract: This article presents the study the two cases of film festivals in Volgograd (Arthouse festival “Films with No Limits” in 2009-2015, and days of German and Russian featured films “Briefly!” in 2013-2015), as well as the analysis of experience of holding these festival for the purpose of determining their role for the sociocultural environment and demand among the targeted audience. This work contains a historical review of film festivals since 2000’s, their evaluation as the sociocultural projects (goals, contents, management aspects) in the context of the urban cultural environment. The authors of this article have a direct connection to the organization and hosting of these projects, thus they resort to self-description of the activity and reflection of their personal experience, as well as conduct a cross-reference analysis. The authors make conclusions on the social and cultural importance of the film festivals, their conceptual peculiarities and their role in the province. Among the most significant roles, the author highlight the humanitarian, which consists in formation of the value orientations, professional communicative and other cultural competencies of the audience, and also contribute into the reproduction of the urban cultural environments. This article is relevant from the perspective of its contribution into the chronicle of the cultural life of the city of Volgograd, as well as practical application of the presented results in sociocultural development.
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