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Man and Culture
Reference:

Tourism as an instrument of transformation of urban culture

Golomidova Ol'ga

Senior Educator, the department of Socio-Cultural Service and Tourism, Liberal Arts University

620144, Russia, g. Ekaterinburg, ul. Surikova, 24 A

o-minina@mail.ru

DOI:

10.25136/2409-8744.2018.5.27607

Review date:

07-10-2018


Publish date:

31-10-2018


Abstract: This article is dedicated to consideration of strong correlation between a contemporary city and mass tourism. The object of this research is the urban culture and its transformation under the influence of tourist flows. City is defined through the metaphor of cultural laboratory, while tourism is viewed as its production and, simultaneously, a “laboratory instruments” that transforms the urban environment. The impact of mass tourism upon urban culture carries an ambiguous character. The goal of this work lies in identification of the unobvious at first sight advantages of tourism advancement in the cities despite the popular trend, which manifests in criticism of mass tourism. In the course of this research, the author refers to the urban sociology of Robert E. Park, dramaturgical sociology of Joseph Hofmann and simulacrum concept of Jean Baudrillard. A conclusion is drawn that despite the problems brought by the “excessive” tourism to the world tourist centers, in most cases the advancement of mass tourism brings positive results: transformation of cities, strive for commensuration to a person, attempt to form a favorable geographic image of the territory, actualization of cultural potential of the place, “revival” and beatification of the abandoned city territories. The author describes such aspect of tourism impact upon urban culture as the encouragement of creativity and entrepreneurial activities of the residents and growth of social responsibility. This leads to a conclusion that the competent approach to development of tourism sphere can help reach new possibilities in tourism for development of the cities.


Keywords: tourist center, mass culture, simulacrum, landmark, cultural laboratory, tourism, urban culture, city, transformation of urban culture, citizen
This article written in Russian. You can find full text of article in Russian here .

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