по
Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial collegium > Editorial board > Peer-review process > Policy of publication. Aims & Scope. > Article retraction > Ethics > Copyright & Licensing Policy > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy
Journals in science databases
About the Journal

Публикация за 72 часа - теперь это реальность!
При необходимости издательство предоставляет авторам услугу сверхсрочной полноценной публикации. Уже через 72 часа статья появляется в числе опубликованных на сайте издательства с DOI и номерами страниц.
По первому требованию предоставляем все подтверждающие публикацию документы!
MAIN PAGE > Back to contents
Health and sickness: color associations in modern Russian culture
Griber Yuliya Alexandrovna

Doctor of Cultural Studies

professor of the Department of Social Studies and Philosophy at Smolensk State University

214000, Russia, Smolenskaya oblast', g. Smolensk, ul. Przheval'skogo, 4

y.griber@gmail.com
Другие публикации этого автора
 

 
Yung Ivar Lauritz

Senior Educator, the department of Design, Linnaeus University

391 82, Shvetsiya, g. Kalmar, ul. Nygatan, 18A

ivar.jung@lnu.se

Abstract.

The object of this research is the basic, anthropologically significant concepts of “health” and “sickness”. The subject of this research is the color associations in the modern Russian culture related to these concepts. The author carefully examines the intensity of color associations (this factor was assessed based on the number of color matches for each concept among various respondents), analyzes the correlation of associations with the color hue and diverse groups of shades (light, clear, dark), and determines the link between the concepts with achromatic colors – white, gray, and black. Special attention is given to the culturological expertise of the established associative connections. The research was conducted through the method of experiment, involving 100 Russian-speaking respondents (M=36, F=64, average age 23.73). The pallet consisted of 27 color samples from the Natural Color System (NCS). The participants were offered to select the most appropriate color samples for each concept. The conducted research allowed revealing the tolerant associations of the concept of “sickness” with dark green-yellow and yellow shades, which in the Russian culture indicate the decay, decomposition, deterioration. The structure of the chromatic image of the concept of “health” highlights two cores: in the red-yellow and green parts of the pallet. The core in the red-yellow part correlates with the image of a healthy person that in the Russian linguocultue semantically relates to healthy color of the face and natural blush. Prevalence of the green shades is explained by steady interaction in the Russian national sphere of concepts of the notions “health” and “sickness”. The scientific novelty of this work lies in quantitative characteristics of chromatic structure of the concepts of “health” and “sickness”; identification of the hue, lightness, saturation of the shades that form color associations and visualization of the acquired associative connections.  

Keywords: associative link, experiment, perceptual image, sickness, health, concept, color, color associations, sociocultural research, Russian culture

DOI:

10.25136/2409-8744.2018.5.23491

Article was received:

14-07-2017


Review date:

04-07-2017


Publish date:

31-10-2018


This article written in Russian. You can find full text of article in Russian here .

References
1.
Bukhtoyarova G. Yu. Otobrazhenie fenomenov bolezn' i zdorov'e v russkoi yazykovoi kartine mira: dis. … kand. filol. nauk. M.: MGU, 2010. 257 s.
2.
Mel'nikova S. A. Motivatsionnaya i geneticheskaya kharakteristika leksiko-semanticheskogo polya «Sila, zdorov'e / slabost', bolezn'» v russkom yazyke: dis. … kand. filol. nauk. M.: MGU, 2012. 464 s.
3.
Timoshenko L. O. Skalyarno-antonimicheskii kompleks kontsepta «zdorov'e» v russkom i angliiskom yazykakh: dis. … kand. filol. nauk. Ufa: BashGU, 2005. 170 s.
4.
Tuleninova L. V. Kontsepty «zdorov'e» i «bolezn'» v angliiskoi i russkoi lingvokul'turakh: dis. … kand. filol. nauk. Volgograd: VGPU, 2008. 248 s.
5.
Tuleninova L. V. K voprosu o meste zdorov'ya i bolezni v lingvotsvetovoi kartine mira // Naukovi zapiski NDU im. M. Gogolya. Filologichni nauki. 2014. Kn. 2. S. 252-256.
6.
Yalalova R. R. Frazeologicheskie edinitsy, kharakterizuyushchie bolezn'–zdorov'e v angliiskom, nemetskom i russkom yazykakh: dis. … kand. filol. nauk. Kazan': KFU, 2014. 300 s.
7.
Petkau A. Yu. Kontsept zdorov'e kak kul'turnyi fenomen (na materiale russkogo paremiologicheskogo fonda) // Izvestiya Ural'skogo federal'nogo universiteta. Ser. Gumanitarnye nauki. 2014. № 1 (124). S. 192-202.
8.
Petkau A. Yu. Kontsept zdorov'e: modifikatsiya kognitivnykh priznakov (po dannym gazetnykh i reklamnykh tekstov sovetskogo i postsovetskogo periodov): dis. … kand. filol. nauk. Ekaterinburg: UrFU, 2015. 239 s.
9.
Petkau A. Modeling of the concept Health in soviet and post-soviet information space in media texts // Journal of Language and Literature. 2015. No. 1, Vol. 6. P. 137-141.
10.
Boyatzis C. J., Varghese R. Children’s emotional associations with colors // The Journal of Genetic Psychology. 1994. No. 155. P. 77-85.
11.
Alymova E. N. Tsvet kak lingvokognitivnaya kategoriya v russkoi yazykovoi kartine mira: dis. kand. filol. nauk. SPb.: SPbGU, 2007. 268 s.
12.
Jung I. What are the Colours of the Words 'Me' and 'Others'? // Solor in urban life: images, objects and spaces / ed. by I. C. Ivanovic. Santiago: Asociación Chilena del Color, 2016. P. 188-191.
13.
Kirilenko E. I. Kontsept zdorov'ya v russkoi yazykovoi traditsii // Byulleten' sibirskoi meditsiny. 2005. № 3. S. 66-74.
14.
Okhritskaya N. M. Lingvokul'turologicheskii aspekt mnogoznachnosti tsvetonaimenovanii: dis… kand. filol. nauk. Chelyabinsk: ChelGU, 2012. 202 s.
15.
Troyan S. V. Sinonimicheskii ryad «zdorovyi»: o smyslakh, vkhodyashchikh v kontsept «zdorov'e» // Gumanitarnye issledovaniya. 2014. № 2 (3). S. 48-50.
16.
Perrett D., Whitehead R., Re D. et al. Face colour, health, lifestyle and attractiveness // Perception. 2011. No. 40. P. 23-24.
17.
Kovshova M. L. Ponyatie krasoty v russkoi frazeologii i fol'klore: vneshnie kachestva i vnutrennie svoistva cheloveka // Logicheskii analiz yazyka. Yazyki estetiki: kontseptual'nye polya prekrasnogo i bezobraznogo / pod red. N. D. Arutyunovoi. M.: Indrik, 2004. S. 613-620.
18.
Tresidder D. Slovar' simvolov. M.: Fair-press, 1999. 448 s.
19.
Kirilenko E. I. Meditsina kak fenomen kul'tury: opyt gumanitarnogo issledovaniya: avtoreferat dis. … doktora filos. nauk. Tomsk: TGU, 2009. 43 s.
20.
Braem G. Psikhologiya tsveta. M.: AST, 2009. 158 s.
21.
Serov N. V. Tsvet kul'tury: psikhologiya, kul'turologiya, fiziologiya. SPb.: Rech', 2004. 672 s.
22.
Batchelor D. Chromophobia. London: Reaktion Books, 2000. 128 p.
23.
Bodriiyar Zh. Sistema veshchei. M.: Rudomino, 2001. 224 s.
24.
Surina M. O. Tsvet i simvol v iskusstve, dizaine, arkhitekture. M.: MarT, 2006. 152 s.
25.
Kolosova V. B. Leksika i simvolika slavyanskoi narodnoi botaniki. Etnolingvisticheskii aspekt. M.: Indrik, 2009. 352 s.
26.
Agoston Zh. Teoriya tsveta i ee primenenie v iskusstve i dizaine. M.: Mir, 1982. 184 s
Link to this article

You can simply select and copy link from below text field.


Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website