Статья 'Стандарты женской красоты: естественное и культурное.' - журнал 'Человек и культура' - NotaBene.ru
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Man and Culture

Female beauty standards: natural and cultural

Savvina Ol'ga Vladimirovna

PhD in Philosophy

Docent, the department of Ethics, Peoples' Friendship University of Russia

117198, Russia, g. Moscow, ul. Miklukho-Maklaya, 10/2

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Abstract: This article examines the female beauty standards substantiated by the cultural preferences (for example, “lotus feet” of Chinese women in Medieval times), as well as standards based on perception of a woman as young and beautiful – natural beauty. The author reveals the interrelation between two types of standards and attempts giving answer to the question: do the cultural standards contradict to the natural standards. For answering this question, the work analyzes the formation of cultural standards of female beauty alongside their cultural essence. The author turns to the works of experts in the field of plastic surgery and sociological research for revealing the standards of natural beauty that are common to the people of various cultures; and then, analyzes the cultural standards of beauty, their functions, and prerequisites for emergence of the new standards (based on the example of key standards of the XX century). The conclusion is made that cultural beauty standards do not contradict or deny the natural, but are built over them. Health risks that women tend to take in order to correspond with the standards, always remains unnoticeable, because otherwise, their sacrifices are in vain. The article highlights the functions of cultural beauty standards united into three main groups, which are called to reflect: 1) origin of a person and his social status; 2) personal qualities and moral orientations; 3) world perception and place of an individual in the world.

Keywords: cultural beauty standards, embodiment, fashion, cultural attitudes, natural beauty, aesthetics, beauty standards, Heroin chic, fitness model, Twiggy
This article written in Russian. You can find full text of article in Russian here .

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