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Man and Culture
Reference:

Media activity as a personal quality of the postindustrial culture: on the way to solution of the problem

Simbirtseva Natalia Alekseevna

Doctor of Cultural Studies

Docent, the department of Art Education, Ural Pedagogical University

620017, Russia, Sverdlovskaya oblast', g. Ekaterinburg, pr. Kosmonavtov, 26, kab. 315

Simbirtseva.nat@yandex.ru

DOI:

10.7256/2409-8744.2016.4.19826

Review date:

22-07-2016


Publish date:

17-09-2016


Abstract.

The subject of this research is the media activity as a personal quality of a modern man. The object of this research is the modern subject of culture as creator, as well as consumer of diversified information. The author reviews the activity of an individual as manifestation in various forms of behavior, lifestyle, and way of thinking. Special attention is given to the peculiarities of the path from adjustment to the circumstances of existence in the technogenic world till the critical understanding of reality; it requires demonstration of specific qualities and skills regarding the work with media information, represented by the content of the Internet resources, communication ties, and sociocultural practices. Media competence of a modern man is the key condition for the successful and accomplished self-realization in career, life, and creative work. The scientific novelty consists in determination of media activity as a fundamental characteristic of an individual of the postindustrial era. Familiarization with the media spaces opens opportunities for the new methods of work with information and preservation of humanistic ideologies within the sociocultural reality.

Keywords: media education, media environment, media literacy, media competence, media activity, mobility, sociocultural practices, activity, postindustrial culture, subject
This article written in Russian. You can find full text of article in Russian here .

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