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Man and Culture
Reference:

Rock as a Multi-Genres Reflection of the High-Tech Recording Era

Sineokii Oleg Vladimirovich

PhD in Law

Professor of the Department of Journalism atZaporizhzhya National University

69002, Ukraine, g. Zaporozh'e, ul. Zhukovskogo, 66

olegwsineoky@rambler.ru

 

 

DOI:

10.7256/2409-8744.2015.6.16839

Review date:

31-10-2015


Publish date:

28-12-2015


Abstract.

The article described the social and communication essence of rock music. The author presents a recording of rock music as a special social and communication construct (twofold institution) in global cross-cultural space. The varied picture of rock music is interpreted in the framework of the communication recording system. The features of the regional-subgenres of rock music in the Social Communications. Analyzed the social and communicative origins of rock and roll, showing the diversity of the England-American Rock. Particular attention is paid to the identity of the African, Asian and Latin Rock. In the analysis of the origin and variety of the meaning of Rock Music is used historical-genetic method. To determine the characteristics of the genre of rock music and its constituent used musicological method. In the study of individual features of the music industry it used a structured approach that has allowed to reveal the multidimensionality and diversity of communicative performance recording rock music. In addition, the use of comparative-historical method and the phenomenological approach made it possible to identify and characterize the main stages of evolution of the recording of rock music as a communication and communication categories. Terminology method has provided an opportunity to clarify the conceptual apparatus. Method Internet-survey revealed trends in the genre among the priorities of the regular visitors to music sites. The author concluded that the rock is a reflection of social and communication the era of high-tech audio. The study offer insight into the recording of rock music as a complex cluster of socio-cultural sphere, where he formed a stable rules appear certain historical patterns, as well as specific principles apply. The novelty of the research is to establish a communication system elements of rock, since the origins of the universality of this musical roots in the music industry and in the phenomena of a wide public plan.

Keywords: album, the recording industry, rock music, social communication, record producer, record label, phonographic products, musical style, Musical direction, subgenres
This article written in Russian. You can find full text of article in Russian here .

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