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Reference:

Rock on Balkanton & Elektrecord (The Historical-Cultural Analysis of the Bulgarian and Romanian Pop Music Record Artifacts)

Synieokyi Oleg Vladimirovich

Doctor of Science in Social Communications (specialty "Document Studies, Archive Studies", 27.00.02), Scientific Associate, Professor of Publishing Industry, Publishing Group "Helvetica"

69002, Ukraine, g. Zaporozh'e, ul. Aleksandrovskaya, 84

vinyl-doc@email.ua

 

 

DOI:

10.7256/2409-8744.2015.2.14637

Review date:

05-03-2015


Publish date:

03-05-2015


Abstract: The object of study is a musical recording as a system of socio-cultural communications. The subject of this publication is a separate sector of the Balkan vector socio-cultural development of musical pop culture. The article describes the analysis of the formation and development of pop and rock music in Bulgaria and Romania. In this article detailed analysis of the origins of the Bulgarian and Romanian rock scene. From the standpoint of the development of socio-cultural communication in the music industry authors analyzed the history record systems: Bulgarian and Romanian. The author discussed in detail lesser known pages of the history of the Bulgarian and Romanian beat-(rock) music discussed in the context of the recording features. Problems of studying the history of the Bulgarian and Romanian beat-, pop and rock music in artefacts record considered in conjunction various interpretations. The author conducts scientific research, based on the most significant ideas belonging to different areas of modern humanities, where the priority appears comparative historical methodology. The author concludes that actually rock music became the unofficial center of the special social and communication system around which under socialism in Bulgaria and Romania (as well as in other countries «Eastern Bloc») formed heterogeneous youth subcultures. The process is as a result of scientific and technical modernization of everyday culture of big cities was further deterministic increased access to foreign music. Special contribution of the author in the study topics is concluded that for the recording systems of Bulgaria and Romania were the common presence of a single state manufacturer phonographic production, which had a monopoly of relevant national market for music recording. In conclusion, the author focuses on the fact that the global record industry requires modernization communications platform and the new formula organization recording and intercultural communication. In this context, the problem of forming strategies outlined crisis communications in the music industry of post-communist countries – Bulgaria and Romania.


Keywords: Factory Records, Romania, Beat Music, Gramophone Record, Rock Culture, Sound Recording Communications, Socialist Bloc, East Europe, Bulgaria, Record Label
This article written in Russian. You can find full text of article in Russian here .

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