'Be a Body' or 'Have a Body', 'Be a Project' or 'Have a Project'

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Abstract: The article is devoted to the main models of representations of the physical in ethics and philosophy. In particular, the author of the article analyzes the three approaches to the phenomenon of corporeity which she conditionally calls paradigms. These approaches are: 1) the paradigm of being (existential or holistic approach to the physical); 2) the paradigm of possession (instrumental or functional understanding of the physical) 3) the paradigm of 'construction' (body as a projet or a technological artifact). Each of the model has a certain content and presents a particular understanding of Self in the world as well as the image of one's body reflected in the physical. By using the historical and philosophical approach and the method of ethical analysis, the author shows how the dialectics of being, possession and construction develop in the real life of a modern human. The author concludes that at the epoch of the intensive technological development of the body techniques  as the result of external soio-cultural transformation of the biotic substrate is constantly transforming into body techniques as the result of the symbiosis of life and technology. Instrumentalization of human body by the means of technical devices and biotechnologies shift the process of construction of the subjective into construction of the physical.