DOI: 10.7256/2306-0158.2013.9.9058

Abstract: The article is devoted to the analysis of experience and peculiarities of using the Internet in modern election campaigns run by the USA. It is noted that in the current political environment of Russia, there is a growing interest of political experts and leaders towards theoretical and practical issues of elections and influence of election campaigns on the mechanisms of government and political management. It is shown that Americans not only use the entire scope of social tools for conducting public surveys on the Internet, but also create information trends and products that are easily sold during the election period. Moreover, the model of 'digital diplomacy' involves the transmission of propaganda struggle from traditional mass media to the Internet. In this regard, the author notes that today there is a need in scientific support of election campaigns and systematic follow-up of the Internet space. Therefore, integration of Internet communications into the election process in these or those countries is an essential element of election campaigns. 

DOI: 10.7256/2306-0158.2013.8.8999

Abstract: The article is devoted to the Internet as the governmental resource. The author of the article describes principal transformations in the sphere of political communication during the first decade of the XXI century. Those transformations led to the activation of social and political relations and the shift in the chain of authority towards de-centralized web structure. The author notes that changes in the methods and forms of political communication can be viewed as indicators of the intensity and controlled status of the governmental management process. The author of the article in detail analyzes such forms of political communication as interaction through social networks and creation of e-governments. He also touches upon the tendency towards involvement of politicians and civil officials in social networks. The author also discusses the complicated and contradictory international experience of e-governments. Special attention is paid to the functioning of e-governments in the South Korea, Singapore, Great Britain and Russia. Based on the data provided by the United Nations E-Government Survey, the author concludes that despite the fact that it holds the 27th position in the United Nations rating, Russia is stil behind developed democratic countries. The author of the article makes a hypothesis that the governmental authorities can efficiently use the users' skills in searching for and filtering information in order to raise the efficiency of e-governments. 

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