DOI: 10.7256/2454-0625.2023.6.38496

Abstract: The Henan Museum is one of the first museums in China which requires modernization of its design. This work is devoted to the development of a new design concept for the Henan Museum space, the hall of musical instruments of the Great Silk Road, in order to develop recommendations for further brand promotion in the field of tourist attractiveness and the development of the local economy. The object of the study is the museum of Henan Province, China, the subject is the influence of the museum brand on the popularization of ancient Chinese culture. The analysis of some Asian museums is given, the stages of the museum's formation are described, the elements of rebranding are developed: logo, booklet, poster, website, advertising products of the museum. The concept of the design of the exhibition hall "Musical Instruments of the Great Silk Road" was proposed, visualizations were made and a video flight of the hall was created, with a visual representation of the exhibits for remote access and viewing. A situational approach to the organization of the environment was used when developing the design of the museum space. The scientific novelty and theoretical significance of the research lies in the rebranding of the Museum of Culture, in the development of a new concept for the design of the exhibition hall of the museum space of the Henan Museum. Some modern trends in the development of museum space design on the example of domestic and foreign museums are discussed.

DOI: 10.7256/2454-0625.2020.1.30362

Abstract: The object of this research is kite festival in the Chinese city Weifang in Shandong province. The subject is the impact of graphic support of the kite festival upon heightening interest in the folk culture. The development of a new design concept of hosting a festival would increase its attractiveness and popularize traditions of the Chinese folk crafts. Having originated in China, the kites rapidly spread among the neighboring countries of Southeast Asia, and later appeared in Western countries. Kite festivals were used extensively – from entertainment events to translation of information, and even military purposes. The goal of this work consists in identification of peculiarities of the Chinese traditional folk art with regards to hosting public cultural events on the examples of the International Kite Festival in Weifang. The authors analyze the specificities of logos and event posters of the hosted festivals, and propose the criteria for the analysis of advertising and graphic information. The new design ad graphic support of festivals alongside the recommendations on arranging space for the festival are developed. The research results, designed tools and new concept of graphic support for holding a kite festival in Weifang would help to popularize Chinese cultural traditions and increase its tourism attractiveness.

DOI: 10.7256/2454-0625.2018.8.27096

Abstract: The object of the research is the Museum of Sun as a monument of Inca culture located in Ibarra, Ecuador. The subject of the research is the influence of the museum brand on the development and popularization of Inca culture. The aim of the research is to analyze and develop a new museum space design concept for the purpose of giving recommendations on how to promote the brand and make it attractive for tourists as well as to enrich its contribution of the local economy. The research is devoted to the development of the museum space design concept in relation to Inca culture as presented by the Museum of Sun (Museo del Sol) located in Ibarra, Ecuador. The author of the article describes peculiar features of developing the museum space and design concept and describes modern trends in organisation of history museums in Latin America. The researcher gives a review of graphic tools used by Latin American museums of culture, archeology and history. The author also provides an insight into the historical grounds of the Inca culture museum and analyzes iconography of Inca civilization at different periods. The researcher describes the current state of the Museum, history of its formation, and grounds for creating a new brand. The author also describes an association series of graphic tools for creating a new logo of the Museum, describes the basic colours that should be used, presents the main parts of the brand, advertising and graphic tools, and offers a concept of the museum space organisation. The results of the research should be used to enrich the brand of the Museum of Sun, raise  its social importance for popularization of Inca culture and promotion of the monument.